H.B Fuller and the Street Children Essay Example

H.B Fuller and the Street Children Essay Background of the case is the misuse one of the adhesives, Resistol, a toluene base glue, by the street o children of america, where the social economic were taken part of this situation. The resistol were produced by H. B Fuller company,a global manufacture of adhesives, selalants, and other specialty chemicals, and had operations in over 40 countries in North America, Europe, Asia and Latin America. H. B Fuller 1994 total revenue : $ 1. 97 B with total profits $ 354 M and by the year 1995 total revenue : $ 1. 243 with total profits $ 392 M, 15% of sales revenue came from latin america or 27 % accounted of its profits. Case Analysis Honduras and guatemala are two countries where fuller markets it glue products and the two countries where resistol abuse is most pronounced, in 1993 honduras had per capita GDP of only $ 1950, rate of unemployement up to 20 %, guatemala was doing slightly better with per capita GDP of $ 3000 and rate of unemployment rate about 15%. More than a third of people in Honduras and guatemala are below poverty, and this ecnomic condition directly affected to Family Life situation commonly unstable, stressful conditions, husbands abandoned their wives and children, the countless children runaway from homelife and roamed the city street, street children uses glue (H. B Fuller) by sniffing them (glue addicted) as the way to â€Å"get-away† from their real life condition. For years H. B Fuller had been pressure by child advocate groups in central america and the united stats, and encouraged the company to minute amounts of mustard seed-oil a common food additive, reported virtually eliminated abuse of its glue. In march 1989 legislature of honduras passed decree 36-89 which banned importing or manufacturing solvent based adhesives that did not contain mustard oil. This situation surely disadvantages for H. B Fuller company business envorenment , H. B. We will write a custom essay sample on H.B Fuller and the Street Children specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on H.B Fuller and the Street Children specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on H.B Fuller and the Street Children specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Fuller subsidiary began lobbied the government to have the law revoked, brought some data and showed by adding the mustard seed oil caused : reduce the glue effectiveness, the smell would irritating to legitimate user, the substance was potentially carciogenic. H. B Fuller also took several actions related to help to prevent glue addiction for street children, in order to reduce the avaibility of glue to children they discontinued selling the glue in small jar, paying the social worker to work with street children and began providing information to distributors warning of the dangers of resistol addiction. The actions keep continued on july 16th, 1992, the company stop selling the glue to retailer and only sell the glue to industrial customer in large tubs and barrels and cooperate with dirstributor to set up new control restricting distributions in retailer, on 1994, the company decided to change the toluen based into cyclohexane and increased the price up to 30% it further out of reach of children, of these moves, the company said, would discourage use of this glues among street children. In 1995, company issued a statement claiming that in reality it, â€Å"neither manufactured nor sold resistol† instead the company, asserted it was a subsidiary of a subsudiary of the company in central america that had actually made and sold resistol, and claims that the company was responsible the deaths of children â€Å"are nothing More than attempt to hold fuller liable for acts and omissions of its secon tier guatemalan subsidiary. Questions and answer of this case 1. In your judgment, is H. B Fuller responsible for the addiction of street children to its resistol product ? Do you agree or disagree with the statement that the social conditions in honduras and guatemala are ultimately responsible for misuse of H. B fuller’s products and that neither the product nor the company is to blame ? Do you agree or disagree that a parent company is not responsible for the activities of its subsidiaries ? Explain your answer fully. a. We don’t think its entirely the company ‘s responsible, the countries socio economical condition’s are the major factor for the addiction of street children to H. B Fuller resistol product, the social worker in the case, stated â€Å"when he inhales resistol, he hallucinates about his mother caressing him† it was what an abandoned child who habitually sniffed glue in mind. b. Our syndicate opinion agree, the government and children’s advocate also should took an action, not just blemed the company, the situation is more to socioeconomic condition, the company just doing the market of their product properly, evenmore with these situation they already did their best acts such paid social worker to work with street children. . Subsidiaries operations and activities are known by the parent company, parent company should responsible to take an action if theres any illegal activities by its subsidiaries, in this case the subsidiaries juast doing fine with their business and help the countries economic condition. 2. In your judgment did H. B. Fuller conduct itself in a morally appropriate manner? Explain your answer. We think that the c ompany already did their best actions : * discontinued selling the glue in small jar paying the social worker to work with street children * providing information to distributors warning of the dangers of resistol addiction. * on july 16th, 1992, the company stop selling the glue to retailer and only sell the glue to industrial customer in large tubs and barrels. * set up new control restricting distributions int retailer * on 1994, the company decided to change the toluen based into cyclohexane * increased the price up to 30% gt; to further out of reach of children 3. What, if anything, should the company have done that it did not do? There are some actions that company should be taken : * Cooperate with the government (social departement) to campaign the dangerous and the effect if the product being misused. * Company should recruit one person of the street children community and he’s former of glue addiction as the figure and make some testimonial about the dangerous of glue addicted. Recommendation For HB Fuller Company 1. Make Innovative Product It is stated that in 1994, the company decided to change the chemical formula of its glue make it less attractive to children. The toluene in the glue was replaced with the chemical cyclohexene which smells less sweet and is less volatile than toluene, although like toluene it too produces an intoxicating high and has similar toxic effects on the body. It will be much better for Fuller if they can make glue product that do not contain any dangerous substances. Cyclohexene itself still able to make high and the tremendous health problem effects still remain inside it. In 2001 the banning of toluene and cyclohexane outright in Latin America is now the goal. Chile, Venezuela and Argentina already have laws prohibiting their use . If Fuller do not want to use mustard seed oil due to the stickness quality, Fuller can try to produce a safe product, this kind of matter will not occur in the future, and it will be much easier to Fuller to re-enter the Latin America market. By producing a safe product, Fuller’s employees will be more loyal to the company. Because when they produce the product, they will have direct contact with the product that will endanger their health in the future. Thus, the research here is extremely needed in order to avoid the misuse of the product and to maintain the customer and employees loyalty. The research will be costly at first, but after the winning product is produced, all the cost and the wait will be worth. 2. Controlling the Subsidiary Company In 1995, the Fuller company issued a statement that the holding company did not have any relation and responsibility with the subsidiary company did. A holdingcompany must also responsible in what subsidiary company does, because it is related with the company reputation. By controlling the subsidiary company, this kind of matter could be avoided before, so the cost in recalling the product could be eliminated. Recommendation For the Government . Fix the Economic Condition According to ChildHope, there are about 40 million street children in Latin America. It estimates that nearly all of these children use or have used common street drugs, glue and thinner being the most widespread because they are among the cheapest . These large numbers of street children is rooted from the poor economic condition in Latin America, especiall y in Honduras and Guatemala. The hard economic conditions in these two countries make the parents easily abandon the children. They are too busy – or too poor- to take care of their children. The parents should fulfill their basic needs like home, food, clothes, education and love. Here is the role of the government. The government should fix the economic condition, like opening more job opportunities. The street children are valuable assets. If the government can educate and train them well, the prosperity of the street children will increase and they can have a better life. By having a better life, they will not depend to drugs anymore as a media to escape from reality. 2. Monitor The Distribution of The Product In 1992, Fuller recalled its product from the market. But in Honduras and Guatemala, the company still sells the product directly to industrial users, eliminating the distributor in order to have better Resistol control off the black market. The government has try to tighten its distribution system, and is no longer selling the glue through retail outlets but many activists say there are many ways to make the product reach the hands of children, like pay the factory worker to pass the glue or even try to steal the jars glue. The government should pay more attention in this matter. By better monitoring the distribution, the government can reduce or minimize any leaks to avoid this matter. . Collaborate with NGO and Fuller Company The government can collaborate with NGO and Fuller to discuss together so all party can have win-win solution to solve this problem. So any decision or law made will not harm one party. Like the company gives the street children a course to improve their positive ability so it can be used in the future to earn m oney. It could be as part of company CSR and the government could subsidy the company to bear the cost together. Conclusion Although Fuller made every attempt it thought was necessary to prevent its products from causing harm, it could have provided more intervention. First, H. B. Fuller should have put more research into mustard seed oil and its effect on adhesives like the United States’ chemical companies had done. Research into this solution would involve consulting with the FDA to solidify positive results. This could have very well been an easy solution to Fuller and the Latin American children. Second, Fuller should have decided to discontinue its product earlier than it did. If it did make this decision, then all sales should be eliminated, not just to retailers but to industrial vendors as well. Lastly, the company should have communicated more effectively with its parent company in the US to formulate a sound plan to addressing its ethical dilemma.

Research Questions Example

Research Questions Example Research Questions – Book Report/Review Example College: Despite the content of the Bowling of the Columbine film, united s experiences an overwhelming rate of gun related crimesand killings. The United states have made some steps in initiating laws to control gun purchase and ownership. Moore (2002) argues that Americans are violent and gun control laws should be enacted because easy access to guns necessitates killings . The second amendment was partly influenced by the Bowling for Columbine film. Criticism and rising concern on gun violence fueled the need for personal responsibility on gun use and increased police patrols. The amendments achieved collective rights, sophisticated collective rights and standard model to different classes of people and defend their right to ownership of firearms. The documentary style used in the film brings out the message the movie is intended to deliver. The objective of the film is to bring out sanity and rationality of the Americans. Political activism in the movie is used to show the root c ause of America’s plight and long history in gun violence (Petrie & Joseph, 2012). The use of cartoons and real shooting indicates the ruthless killings in the state that are triggered by loose morals and racism. Personal bias is evident in the way Moore tries to bring out ideas from his personal perspective. For example, the critic on the governments laxity of control of gun violence and political exploitation. The language used in the film is easy to understand and is characterized by minimal profanity to make the movie interesting. Critics argue that although the movie has cheerful scenes but it is ironical in that it has been disapproved by many reviewers.ReferencesMoore M., (2002). Bowling of Columbine. Alliance Atlantis Communications Film. Petrie, D., and Joseph M., (2012). The Art of Watching Films. Toronto, N.Y: McGraw-Hill.

Asign 1 Information Technology Planning Process Essay

Asign 1 Information Technology Planning Process - Essay Example e details incorporated in the plan (what); the earmarked locations for implementation (where); the rationale for the planning process (why); the relevant time frames and planning period (when); and finally, the actually planning process (how). Roto-Rooter is a plumbing and drain cleaning service organization that originated in 1935 (Roto-Rooter, 2013). It was reportedly founded by Samuel Blanc and was eventually sold to Chemed Corporation in 1980. Currently, the organization was disclosed to operate in more than â€Å"100 company-owned branch and independent contractor territories and approximately 500 independent franchise operations, serving approximately 90% of the U.S. population and parts of Canada† (Roto-Rooter, 2013, par. 4). From the interview with Swanson, it was revealed that the organization has acknowledged the relevance of IT to be incorporated within their operating and telecommunications system. It was acknowledged that the IT planning process starts off with the identification and aligning with the overall goal: â€Å"to be the premier provider of repair and maintenance services. As always, we will continue to listen to customers and expand service offerings to meet and exceed their changing expectations† (Roto-Rooter, 2013, par. 3). Due to this goal, the IT planning process initiated with determining the needs of demands of the consumers. The Customer Satisfaction Manager, Pat Swanson, is the person responsible for governing and administering the planning process. The inputs to be incorporated in the plan include the financial targets, for instance in a particular year: (1) an increase of 10% in market share; (2) greater customer satisfaction as evidenced from 10% decline in customer com plaints; (3) increased locations and products; and (4) a10% increase in independent contractors and franchises through information technology and applications. According to Swanson, the earmarked locations in expanding services and operations would be in

Individual Differences in Human Sexuality Research Paper

Individual Differences in Human Sexuality - Research Paper Example Human sexuality is a product of a whole range of factors that vary from one individual to another, some of which are changeable e.g. environment, food and nutrition, and physical activity whereas others are not e.g. genes and nature of an individual. Similarly, outlining normal sexual behaviors is complicated because different sexual behaviors have their own cultural, religious, or sociological reinforcers; â€Å"Defining normality is extremely difficult (and arbitrary), because the definition involves making a value judgment and therefore labelling how we view other people† (de Silva, 1999). For example, while homosexuality is considered a positive and normal variation of human sexual orientation in light of social and behavioral sciences (American Psychological Association, 2015), it is condemned by Abrahamic religions that consider it a negative and abnormal variation of human sexual orientation. Sociologists generally emphasize either experiential or physiological determinants in their attempt to explain individual differences in the expression of human sexuality (Hogben and Byrne, 1998). Although it has been reported that individual differences in sexual behavior can be because of hereditary differences, not much is known about human sexuality’s specific molecular genetic design. Dopamine in general and the DRD4 receptor in particular plays a very important role in determining sexual behavior. One pathway to mediate individual variation in the desirability, function, and arousal for sex in humans is related to allelic variants coding for variation in protein concentrations in key areas of brain and DRD4 receptor gene expression (Zion et al., 2006). Aspects of human sexuality common to a vast majority of people include but are not limited to masturbation, genital development and maturity with the onset of puberty, desirability of sex with members of the opposite gender, emotional connection with the sexual partner, maximum

Gross Domestic Product and Living Standards Essay

Gross Domestic Product and Living Standards - Essay Example This paper is being carried out to evaluate and present three equivalent approaches in calculating the GDP: the value-added approach which looks at the production of firms; the income approach which determines where firms spend their revenues; and expenditures approach which assesses where households spent their income (How Do We Measure GDP 1). Though all these approaches come up with the same value for GDP, the most commonly used method is the expenditure approach. In this equation, consumption and investment represent the amount spent on final goods and services. Meanwhile, the export minus imports in the equation which is often referred to as net exports is a method of adjusting the expenditures on goods produced abroad (imports) and adding back in the products and services not consumed domestically (exports).  where private consumption represents most of households expenditures on food, housing, etc.; where government consumption represents the sum of governments spending on f inal goods and services such as salaries of the public servant, purchase of weapons for the military, etc.; where investment is defined as business investment in the economy, and net exports show the difference between gross exports and gross imports (Gross Domestic Product 2-8). GDP is one of the most popular measurements of wealth in a certain country. As discussed above, GDP measures the amount of production in a certain economy on an annual basis. Since the amount of production is an indication of how much input an economy has and how efficient its technology is in converting these input into final goods and services, it is also a potent indicator of the capacity and capability of an economy. A rise in real GDP indicates a rise in the overall production which also signals more efficiency in the economy in the utilization of its resources. Using another approach, the GDP is also an implication of the amount of wealth in the country as it sums up the expenditures of all the player s in the economy. Viewing it in another way, GDP is an indication of how much money each sector has in the economy to be able to purchase final goods and services. In short, GDP is an indicator of a country's purchasing power as GDP represents the sum of purchases all the economy players make in a year. GDP is therefore argued as one of the indicators of an economy's standard of living as an increase in GDP signifies more goods and services being produced and consumed (GDP and Living Standards 1).  GDP can also be used as an indicator of the problems that an economy faces at a certain time. As GDP is composed of the performances of actors in the economy, the equation is used to pinpoint a certain sector which is not performing efficiently. For example, a decrease in GDP is observed in a certain year. The cause of the contraction of the GDP can be traced in the equation by looking at the values recorded by different players.  

What Is Finishing School Marketing Essay

What Is Finishing School Marketing Essay A finishing school is the final polish to your education to make you an all-rounder with a good personality, grooming, excellent personal etiquette and dress sense. A well groomed person with a pleasant personality stands out in a crowd and has a higher chance of ready acceptance in any setting be it the job market, family environment or peer group. Need for a Finishing School None of us can truthfully say that we are perfect and have nothing more to learn. Life is a school with live experiences. At our finishing school we give you the accumulated wisdom of our faculty to help you move up in your life. There are two ways to learn one by making mistakes and the other by learning before you make the mistakes. We believe that we can make a difference in your life by helping you move upward towards your goals and ambitions. Grooming in a Finishing School You learn the art of conversation, the quietly elegant as well as the flamboyant style of dress and grooming, the art of conversation, managing to live within your income, tips on saving and investment, handling aggressive behaviour with calm and poise and to manage your time effectively. This is only an outline of things and each specific need has a program to handle it. The ways of learning in a Finishing School Our programs are FUN and learning has never been so easy. Practical learning always makes for more effective retention and we follow this approach in all areas of our programs. Studies about learning methodology reveal that kinesthetic, visual and auditory learning has a better appeal and makes for better understanding. Our course modules are developed keeping these principles in mind. Age no bar for a Finishing School student A person can enrol in our finishing school at any age between 7 and 70. We believe that there are no barriers to learning. Our primary programmes are aimed at the segment seeking employment immediately or in the near future. These short-term courses help you enhance your basic knowledge and skill and give you additional inputs to make you stand out in the crowd. Programmes for children, teenagers, parents, brides and grooms and the retired person are also available in our finishing school. HISTORY OF FINISHING SCHOOLS: Switzerland is known for its private finishing schools, such as Institut Villa Pierrefeu or Institut Alpin Videmanette (now closed), where Diana, Princess of Wales studied, and Mon Fertile, where Camilla, Duchess of Cornwall was partly educated. The finishing school that made Switzerland renowned for such institutions was the Institut Villa Mont Choisi, founded in the 1870s, which closed in 1995/6. Other notable schools included Institut Chateau Beau-Cedre which closed in 2002. The term finishing school is occasionally used in American parlance to refer to certain small womens colleges, primarily on the East Coast, that were known for serving to prepare their female students for marriage. Since the 1960s, many of these schools have become defunct as a result of financial difficulties stemming from parents decreased interest in paying for such an education for their daughters. FINISHING SCHOOLS IN INDIA: Finishing School is a supplementary training school popular in India that attempts to make-up for deficiencies of low-tier colleges by providing specialized vocational training in technical fields such as computer programming and information technology. The recent boom in the Indian Economy has further enhanced the need for such finishing schools. These IT finishing schools cover technical skills as well as communication and problem solving skills. The biggest advantage of these finishing schools is that these schools cut down the deployable time for a company. Other finishing schools attempt to make up for deficiencies in the Indian secondary education system with regards to math and science education and bring the student up to the level necessary for attending university and gaining admission. For instance, it is not uncommon for Indian students to spend an entire 1 to 2 years studying in a tutorial cram school after secondary education to gain entrance into a top Medical or Engineering school. Western Countries are often flooded by extremely over-prepared and well networked Indian students, to the point of putting their own students at a disadvantage to their own rule and merit based college entrance and scholarship award systems where cram schools are virtually unknown, particular in Engineering and Medicine, areas which the Indian cram school focus on. WELL KNOWN FINISHING SCHOOLS IN INDIA: PRIYA WARRICK FINISHING SCHOOL, NEW DELHI WALCHAND DALE CARNEGIE FINISHING SCHOOL, BANGALORE GOOD SHEPHERD FINISHING SCHOOL, OOTY ECOLE SOLITAIRE, PUNE MODERN DAY FINISHING SCHOOL, MUMBAI SWISS PERSONA FINISHING SCHOOL, NEW DELHI ANOORADHA PATELS FINISHING SCHOOL, MUMBAI RIGHT STEP FINISHING SCHOOL, CHENNAI MAKEOVER FINISHING SCHOOL, GHAZIABAD 1.2 FRAMEWORK of SERVICES PROVIDED Level-1 Elementary level Concept of language Usage grammar Parts of speech Sentence formation skills Dialogue session Creative simple terminology Soft-skill development Different usage of action words Questioning skills Messaging skills Level-2 Advanced level Ideal Introduction Self-Confidence Perfection Session Listening Module Vocabulary Pronunciation Session Preparing Impressive CVs Manners: Request, Offer Permission Art of Thanking People Package for Corporate Executives Communication Skills Business Communication Verbal and Non Verbal Communication Active Listening Behavioral Telephonic Skills Behavior Traits Body Language Tone Presenting yourself Positive Attitude Confidence Building Etiquette Telephone and e-mail Etiquette Mannerism Art of Dressing Conversational Styles Change Management Understanding Change Causes of Change Resistance to Change Acceptance of Change Presentation Skills Public Speaking Presentation by Participants Role Plays Level-B Creativity Brainstorming Session Role Plays Small Projects Time Management Maintaining Time Log Prioritization to Works Art of Delegation Desk Paper Management Leadership Leadership Styles Dos of Effective Leadership Perception for Leadership Leadership by Delegation Team-Work We feeling Factors Blocking Contributing Team-Work Stages of Team development Conflict Management Techniques Practical Cases Stress Management Goal Setting Presentations and Role Plays Video Films Management Games Case Studies Package for Housewives known as Be a perfect lady Level-1 Personality Development Confidence Building Social etiquette: Walking, Talking, Sitting Dinning Etiquette Developing Conversational Skill Improving Body Language, Gestures Postures Personal Counseling Making your Importance felt in your family Level-2 Art of entertaining guest in Hotel Home Accompanying Husband to the Business Party Understanding Man Woman Relationship Advanced Dinning Etiquette Home Management Beverages: Cocktail Mock tail Preparation Developing Styles Special Sessions on Make-up, Hair style, Art of dressing Package for Spoken English Level Fees: Basic Level Rs.4, 000 Intermediate Level Rs.5, 000 Advanced Level Rs.7, 500 Duration: 3 Months Timings: Basic Level Morning: 8:00-9:30 Intermediate Level Noon: 4:00-5:30 Advanced Level Evening: 6:30-8:00 Days: Batch-1: Monday, Wednesday, Friday Batch-2: Tuesday, Thursday, Saturday Crash Courses Duration Fees: 5 Days: Rs.1500 10 Days: Rs.3000 15 Days: Rs.4500 Fees structure Package Fees (Rs.) For Students 5,000 For Corporate executives Level-A Level-B 7,000 9,000 For Housewives 4,500 Spoken English Basic Intermediate Advanced 4,000 5,000 7,500 Computer course Ms-office Tally 4,000 5,000 Crash courses 5 days 10 days 15 days 1,500 3,000 4,500 1.2 (A) Service Features 1.3 PROJECT REASONING: We have chosen to prepare a Project Feasibility Report on Finishing School wherein we have mainly focused on three groups as our target segments: Students Corporate executives Housewives In the context of Ghaziabad (Uttar Pradesh), we think the scope for the growth of our business is high due to following reasons: It is considered that the level of English in Ghaziabad is comparatively low due to influence of vernacular language specially Ghaziabadi. The result of our market survey also reflects the same scenario that the majority of the respondents prefer to join the finishing school to get fluency in English. This aspect can be taken as important opportunity for our business. Due to increasing professionalization of corporate enterprises, demand for well groomed professionals is increasing .To survive in such competitive scenario people are moving to such institutes which help them in grooming their personality and also in bringing best in them by giving their personality a complete touch. In Ghaziabad the competition level in this field being low there is a high growth opportunity available for us. We will survive and expand our business by providing best qualitative services to our customers and by maximizing their satisfaction. 1.4 FUTURE EXPANSION: Our Finishing School, Grooming Persona will constantly update its market knowledge so as to cater to the changing aspirations of our customers by providing such services as would become the paradigm of excellence for others in the same industry. In future we would like to expand our business by opening more branches of our school at various locations. And we are also thinking of having tie-ups with corporate. 1.5 FEASIBILITY STUDY: A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product. You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established. Feasibility studies address things like where and how the business will operate. They provide in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan. WHY ARE FEASIBILITY STUDIES SO IMPORTANT? The information you gather and present in your feasibility study will help you: List in detail all the things you need to make the business work; Identify logistical and other business-related problems and solutions; Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; and Serve as a solid foundation for developing your business plan. Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services. This is especially important for store-front retail businesses where location could make or break your business. For example, most commercial space leases place restrictions on businesses that can have a dramatic impact on income. A lease may limit business hours/days, parking spaces, restrict the product or service you can offer, and in some cases, even limit the number of customers a business can receive each day. COMPONENTS OF FEASIBILITY STUDY legal feasibility technical feasibility human resource feasibility market feasibility financial feasibility LEGAL FEASIBILITY To define the legal and corporate structure of the business. A Legal Feasibility Study may also include professional background information about the founders and principals of the business and what skills they can contribute to the business. Legal feasibility study should include: Description of Your Business Structure Description of Your Organizational Structure Internal and External Principles and Practices of the Business TECHNICAL FEASIBILITY The Technical Feasibility Study assesses the details of how you will deliver a product or service (i.e., materials, labour, transportation, where your business will be located, technology needed, etc.). Think of the technical feasibility study as the logistical or tactical plan of how your business will produce, store, deliver, and track its products or services. A technical feasibility study is an excellent tool for trouble-shooting and long-term planning. In some regards it serves as a flow chart of how your products and services evolve and move through your business to physically reach your market. HUMAN RESOURCE FEASIBILITY It deals with the recruitment and selection of the proper kind of personnel in the various departments and also coming up with the ways of training, developing and retaining them by provision of various incentives and perks relevant to their needs and requirements. MARKETING FEASIBILITY All feasibility studies should look at how things work, if they will work, and identify potential problems. Feasibility studies are done on ideas, campaigns, products, processes, and entire businesses. Feasibility studies assess something and consider both pros and cons. They analyze potential business scenarios. A Marketing Plan maps out specific ideas, strategies, and campaigns based on feasibility study investigations that are intended to be implemented. Think of market feasibility studies as a logistical study and a marketing plan as a specific, planned course of action to take. What should be Included in a Market Feasibility Study? Things to Include in a market feasibility study include: Description of the Industry Current Market Analysis Competition Anticipated Future Market Potential Potential Buyers and Sources of Revenues Sales Projections FINANCIAL FEASIBILITY A financial feasibility study projects how much start-up capital is needed, sources of capital, returns on investment, and other financial considerations. It looks at how much cash is needed, where it will come from, and how it will be spent. A financial feasibility study is an assessment of the financial aspects of something. If this case, for starting and running a business. It considers many things including start-up capital, expenses, revenues, and investor income and disbursements. Other portions of a complete feasibility study will also contribute data to your basic financial study. A financial feasibility study can focus on one particular project or area, or on a group of projects (such as advertising campaigns). 1.6 WHAT IS SERVICE? A service is any act or benefit that one party can offer to another that is essentially intangible and does not result into ownership of anything. CHARACTERISTICS OF SERVICE: No Characteristics Marketing Implications Strategies 1 Intangibility No storage No ready display Communication problem Pricing difficulties Tangible clues like documentation Personal sources Word of Mouth Organizational image Post purchase communication 2 Inseparability Consumer Involvement in production Personal Selling Demand-Supply Match Selection training of contact person Manage consumers Multi-site location 3 Variability Difficulty in standardization Difficulty in Quality Control Service blue-print Training Internal External Customer satisfaction survey Staff monitoring 4 Perishability No inventorisation Complementary service Reservation system Part time employees during peak time Future expansion Complementary services 1.7 PARTNERSHIP DEED: DATE TIME: This agreement of partnership deed will execute on 1ST APRIL, 2013. Name Address of Partners Adrika Sharma- B-9, Shiksha Niketan Appts, Sec-5, Vasundhara Shefali Sharma- Kala Vihar, Mayur Vihar Extension, New Delhi Bhumika Yadav- B-16, Kaushambi, Ghaziabad A] NAME The business of the firm will be carried on under the name Grooming Persona. However the partners shall be entitled to change the name of the firm as agreed upon. B] BUSINESS OF PARTNERSHIP The business of the firm will be to provide training that results into development grooming of ones overall personality and makes him marketable in this cut-throat competitive market. C] DATE OF COMMENCEMENT The date of commencement of partnership is 1ST APRIL 2013. D] PLACE OF BUSINESS The principal place of the business of the firm will be at Address: 4th Floor Swapnil Complex, Raj Nagar Extension, Ghaziabad, Uttar Pradesh E] DURATION It is not fixed. F] CAPITAL The initial capital of the firm will be Rs.12,30,000 equally contributed by all the 3 partners. G] DRAWINGS Drawings can be made by the partners as many times as he wish in the year taking into account the respective accounts. H] INTEREST We will be giving the interest of 5% on capital and we will be charging the interest of 6% on drawings. I] SHARE IN PROFIT OR LOSS Profit or loss of the firm will be shared equally among all the partners. J] ACCOUNTS The books of accounts of the firm will be closed once in a year preferably from April 1 to March 31. K] BANK ACCOUNTS That the bank account of the firm will be maintained in SBI, Vasundhara branch in the name of the firm which 2 of the working partners would be entitled to handle as agreed by all the partners. They shall be authorized to avail all type of facilities in the name of the firm that are generally allocated by the banks. TECHNICAL FEASIBILITY STUDY: 2.1 Plant Layout: 4,500 sq ft 2.2 Equipments: LCDs, computers, audio-video materials, Library, computer lab will act as a physical evidence. 2.3 PROCESS OF PROVIDING SERVICES: EntryOur Service delivery process will be as follows:- Inquiry about the courses offered Customers can be Students, Corporate executives or housewives Is he interested in joining school? Exit End Follow up ask the reasons for not joining c Admission Process (Collection of fees and advancing receipts) Training/Teaching End Evaluation at the end of the course End Awards and Certificate to them who successfully complete the course Exit 3. MARKET FEASIBILITY STUDY: 3.1 7 Ps of Marketing: Service Product level chart No. Level Service Offers 1 Core benefit Personality development 2 Basic product Qualitative teaching by competent faculties Lucid Study materials With library lab facility 3 Expected product Good infrastructure Regular classes Good interior exterior Competent faculties 4 Augmented product Individual attention Cultural activity celebration Well equipped Library Lab Video-conferencing Ergonomics aesthetic arrangements 5 Potential product Indoor games Health meditation facilities Personal coaches Better life career opportunity Price refers to Value for money. In our case Price refers to the course fees. Taking into account all the factors stated below we have determined most competitive price for our training packages. Price = Quantity of money received by service provider Quantity of service received by the customer Pricing Methodology: Our Pricing strategy is based upon Going rate pricing method. We have decided the fees structure for various training package which is nearer to the fees charged by our rivals so as to compete with them. Pricing Objectives Primary Objective: Being new entrant in this industry the primary objective of our pricing strategy is Survival and profit maximization. Secondary Objective: Once we get established in the market and achieve brand reputation then we would like to maximize our market share by opening new branches of our school and also by developing web portal to provide our services. Place refers to the physical existence of the service outlet where the customers will come into the direct inter course of the service provider and where services will be delivered by the service provider and received by the customers. Our Finishing school will be situated in the heart of the city. Address: 4th Floor Swapnil Complex, Raj Nagar Extension, Ghaziabad, Uttar Pradesh Location Analysis Reasons for selecting the Location: We have hired the place on rent of Rs.4500 per sq ft. The reasons for selecting this place are as follows. Proximity to Customers: Raj Nagar Extension is considered to be both commercial as well as residential area. There are many colleges situated in this area o we will easily get access to our target segments. Transportation Facility: This area has well developed transportation facility with easy and speedy access to various means of transportation like buses, auto-rickshaws etc. Diverse income Groups: This area is considered to be economically developed area we can have access to the customers belonging to diverse income group. Better Infrastructure Low Cost: The infrastructure like access to transportation, energy, lift facility, communication facility is also very good. Rent is also reasonable compare to construction cost of the school in that context it has been selective option to hire the place in this location. Characteristics of Service Outlet Flexibility in Consumption High Flexibility in Production Low Flexibility in consumption: Availability of different timeslots to our customers will make the consumption flexible for them. Flexibility in production: It will be low at the initial level as there are no other branches or franchises of our school so there will be only single place for delivering our services. Once we get established in the market, we are thinking of expanding our business by opening new branches of our school and also by developing web portal to provide our services. The success of any new business entity depends on how well it has been able to create awareness about its products or services in its target segment so as to induce its consumption by customers. Promotion policy of business plays major role in this. Major means of promotion to be used by us are: Advertisement: Newspaper It will be the major mean of advertisement for our finishing school. We will be giving advertisement in, The Times Of India and in Ghaziabad Samachar. Leaflets with newspapers This will be the second mean of advertisement to be used by us wherein the leaflets of our finishing school will be attached with the newspapers. Hoardings We will be hiring the place like Vijay cross road, and Vastrapur for placing our hoardings. It refers to the managing both internal customers that is the human capital of business involved in the service delivering process and external customers those who will actually consume the services. Managing Internal Customers Elements: (1)Recruitment selection: We will be giving recruitment advertisement for faculties, receptionist and peon in The Times of India, Ghaziabad Samachar and Mail Today. . (2)Motivation: The employees will be provided with following monetary and non-monetary benefits like bonus, picnic, and celebration of cultural activities, awards and certificates. Besides we will also follow suggestion box scheme. (3)Team work:- It is the team spirit on the part of the employees which is behind the success of any business entity. The culture of our organization will be such that will help in imbibing this spirit in our employees to provide qualitative service to customers. We will be having a meeting twice in a month to discuss important issues of business. (4)Customer education:- It is necessary for the employees of the organization to know who their customers are, what are their requirements and accordingly deliver the services to give them maximum satisfaction. In our case the major role in service delivering process will be played by counselors and faculties. We will create a kind of environment that updates them about the changing customer requirements continuously like by way of Feedback Form to be filled by our customers who have already availed our services and asking for their suggestion for further improvements. No. of Employees: 12 Official Working Hours: 9:00am-9:00pm Designation No. of employees Working hours Centre Head 1 10:00am 8:00pm Counselors 2 10:00am 8:00pm Faculty Full time = 4 Visiting = 2 As per batch hours Receptionist 1 10:00am 6:00pm Peon 1 9:00am 9:00pm Sweeper 1 9:00am 11:00am 3:00pm 5:00pm Managing External Customers Elements: Characteristic of external customers influencing the Service Provider: Demographic factors like Education and family background, Occupation, Income, attitude aptitude, involvement of customer in the service delivering process, experience of customers, awareness perception has direct influence on the service provider. Awareness, Training Education of customers: The prime work on our part will be to make potential customers aware of our services by using various media like newspapers, hoardings, leaflets etc. Once they approach to our school for inquiry, this task will be handled by our counselors to create in them for joining school and once they join the school then responsibility of their training will be shouldered by our competent faculties. Services being intangible it is difficult to touch, and judge them so it becomes necessary for marketer to tangibalize the intangible so as to provide customers with various clues to make purchase decision. This task is performed by physical evidence. The physical evidences for our services will be as follows:- Name: Grooming Persona Punch Line: THE ULTIMATE FINISHING SCHOOL 3.2 MARKET SURVEY AND ANALYSIS: STEPS (1)Define the Problem Research Objectives: Market research is undertaken to achieve particular objectives by acquiring necessary information. The prime objective of our research is to find out scope and feasibility for establishing Finishing School in Ghaziabad. Other Objectives: To get the information regarding the number of finishing schools existing in the Ghaziabad. To find awareness level of people regarding finishing school. To find the potential market for new finishing school. To find out process of establishing new finishing school. To determine the competitive fees structure to attract maximum customers. (2)Develop Research Plan: Sources of data: Primary data: It is the first hand information collected by the researcher for its research purpose. For us primary sources of data collection were Visit of various Finishing schools People:-We have surveyed 1000 people of Ghaziabad for this purpose. Secondary data: The data collected from external sources where it was already existing for research purpose is known as secondary data like from Newspapers, Magazines, Internet etc. Data collection method Research approach:-Survey Approach Research instrument:-Questionnaires for consumers Sampling Plan: It mainly contains following 3 components. (1)Sample unit: It represents the target population for the survey. We mainly targeted students, corporate executives, and housewives living in Ghaziabad. (2)Sample size: The survey was of 1000 respondents (Male Female) of Ghaziabad city. We bifurcated them based upon their income level and occupation to make sample more representative of population. (3)Sampling Procedure: Convenience Method: We have surveyed conveniently accessible respondents like students of various schools and colleges of Ghaziabad and corporate executives and housewives residing I our nearby area

A Portrait Of Duke Ellington By Tracy Frech Essay -- essays research p

A Portrait of Duke Ellington By Tracy Frech Duke Ellington is considered to be one of the greatest figures in the history of American music. Edward Kennedy "Duke" Ellington was born in Washington D.C. on April 29, 1899. His parents were James Edward and Daisy Kennedy Ellington. They raised Duke as an only child, until his sister, Ruth, was born when Duke was sixteen years old. Duke, even as a teenager, had a great talent for music. In the beginning of his musical life, Duke began to take a promising interest in a new type of music that would later be called jazz. Choosing to base his career on a new idea may not have been smart, but Duke did take this chance and in turn became one of the most famous musicians in America. Duke's first job was at a government office. He was a clerk who received the minimum wage and was barely getting by. He would arrange dance bands for weddings and parties for extra money. His mother taught him how to play the piano. Sometimes he put this knowledge to use and played at a few of the dance parties and weddings. After Duke's first job, he became more interested in painting and the arts. For a few years he painted public posters. Duke then decided to put together his own band. At this point in his life things started to change for the better for Duke, but not for long. In those days, this new music was just beginning to develop and would later be given the name of jazz. In that time it was considered to be low and vulgar because it was music that grew directly out of the Black culture. In those early years, segregation was at one of its all time worst points in history. I think that is why Duke Ellington was one of the most important individuals to the growth and development of jazz. During Duke's long career, the new music slowly spread out of bars and saloons, to dance and night clubs and then eventually onto the concert stage. In time, jazz became a universally recognized form of art and has been said that it is the only real form that has originated from the American soul. By the 1960's Duke traveled the globe so many times that he became known as the unofficial ambassador to the United States. Duke's band had played in Russia, Japan, Latin America, the Far East, the Middle East, and Africa. Duke, himself, was an elegant man. When the white people looked down on the black man and his music, Duke managed to brin... ...6 that boomed with popularity as the demand for big bands playing this new swing music was in intense demand. Later on Duke hired a lyrical writer named Billy Strayhorn that led a premature death in 1967. But when Strayhorn was with the band he wrote many compositions that often went into the band's book of music. Then in 1942 Duke hired one of the best tenor saxophonists ever and let him play the first tenor sax solo ever arranged by Duke Ellington. In 1951 Saxophonist Johnny Hodges, trombonist Lawrence Brown, and Sonny Greer left the band together and formed their own band but then in 1955 Sonny Greer returned to the band and stayed with Duke until his death in 1970. And then by the 1950's the Ellington band was carrying on almost alone. By 1972 the times and styles of the world no longer fit the old time style of Duke' s band. The band was not known like it used to be and that could be the point in time I suppose you could say that the band broke up. Duke Ellington's career spanned the whole history of the birth of the music called jazz. And nowhere in that glorious history is there a man who had more love for music, more respect for his art, than the man they called the Duke.

Rivers in Nepal

Nepal is rich in water resource. There are many small and big rivers. These are the natural gifts for Nepal. It is proved by the fact that Nepal is the second richest country in the world after Brazil in water resource. Most rivers in Nepal originate from the snow clad mountains. Among these rivers in Nepal Koshi, Gandaki, Narayani and Karnali are some of the biggest rivers which flow from the Himalayas all through the year. Koshi is considered as the largest and Karnali is considered as the longest rivers in Nepal.Similarly, there are other rivers such as Bagmati, Bheri, Rapti, Kamala, Seti, Marshyangdi, etc. And many zones of Nepal are named after these rivers. Rivers are known as the white gold in Nepal. Rivers have been used to generate hydroelectricity. For example, Sunkoshi, Marshyangdi and Trishuli are some of the leading hydroelectricity projects in Nepal. Since Nepal is an agricultural country, the multi purpose river projects have eased the farmers in the terai and some hil ly regions in irrigation and having multiple farming.Besides, these projects also have helped in the supply of drinking water in many parts of Nepal. Some of the big rivers like Narayani and Kali Gandaki have also provided a good navigation service to facilitate the villagers and the tourists. Another important use of rivers in Nepal is the most famous rafting sport. Mostly Bhote Koshi, Karnali and Trishuli are well known for rafting. They are helping Nepal to earn a substantial foreign currency which adds to the lion’s share of the national economy.It is therefore essential for Nepal to value and exploit the potential of these rivers in a sustainable manner. There is no denying the fact that Nepal can sell its electricity to its gigantic neighbours–India and China thereby adding a huge foreign currency into the pocket of its budget. The future of Nepal can be brightened if water resource is utilized well. Suggestions: In this question, our topic has two major words at the focus. They are Rivers and Nepal; therefore we have to show the relationship in between them. Understand the topic well first.On many occasions, students deal with only one part of the topic which makes them deviate from the content thereby resulting in poor performance in tests and exams. Pay more attention on writing the introducing and the concluding paragraphs. Make these two paragraphs short and specific. Do not end your essay with any negative aspect of the topic. Always end with a positive note and emphasis. Use connectives wherever necessary, but do not overuse them. Use them most importantly for connecting one paragraph with the other. Rivers in Nepal Nepal is rich in water resource. There are many small and big rivers. These are the natural gifts for Nepal. It is proved by the fact that Nepal is the second richest country in the world after Brazil in water resource.Most rivers in Nepal originate from the snow clad mountains. Among these rivers in Nepal Koshi, Gandaki, Narayani and Karnali are some of the biggest rivers which flow from the Himalayas all through the year. Koshi is considered as the largest and Karnali is considered as the longest rivers in Nepal. Similarly, there are other rivers such as Bagmati, Bheri, Rapti, Kamala, Seti, Marshyangdi, etc. And many zones of Nepal are named after these rivers.Rivers are known as the white gold in Nepal. Rivers have been used to generate hydroelectricity. For example, Sunkoshi, Marshyangdi and Trishuli are some of the leading hydroelectricity projects in Nepal. Since Nepal is an agricultural country, the multi purpose river projects have eased the farmers in the terai and some hill y regions in irrigation and having multiple farming. Besides, these projects also have helped in the supply of drinking water in many parts of Nepal.Some of the big rivers like Narayani and Kali Gandaki have also provided a good navigation service to facilitate the villagers and the tourists. Another important use of rivers in Nepal is the most famous rafting sport. Mostly Bhote Koshi, Karnali and Trishuli are well known for rafting. They are helping Nepal to earn a substantial foreign currency which adds to the lion’s share of the national economy.It is therefore essential for Nepal to value and exploit the potential of these rivers in a sustainable manner. There is no denying the fact that Nepal can sell its electricity to its gigantic neighbours–India and China thereby adding a huge foreign currency into the pocket of its budget. The future of Nepal can be brightened if water resource is utilized well.Suggestions:In this question, our topic has two major words at th e focus. They are Rivers and Nepal; therefore we have to show the relationship in between them. Understand the topic well first. On many occasions, students deal with only one part of the topic which makes them deviate from the content thereby resulting in poor performance in tests and exams. Pay more attention on  writing the introducing and the concluding paragraphs. Make these two paragraphs short and specific. Do not end your essay with any negative aspect of the topic. Always end with a positive note and emphasis. Use connectives wherever necessary, but do not overuse them. Use them most importantly for connecting one paragraph with the other.

Guide to Carbon Fiber Material

Guide to Carbon Fiber Material Carbon fiber is, exactly what it sounds like - fiber made of carbon. But, these fibers are only a base. What is commonly referred to as carbon fiber is a material consisting of very thin filaments of carbon atoms. When bound together with plastic polymer resin by heat, pressure or in a vacuum a composite material is formed that is both strong and lightweight. Much like cloth, beaver dams, or a rattan chair, the strength of carbon fiber is in the weave. The more complex the weave, the more durable the composite will be. It is helpful to imagine a wire screen that is interwoven with another screen at an angle, and another at a slightly different angle, and so on, with each wire in each screen made of carbon fiber strands. Now imagine this mesh of screens drenched in liquid plastic, and then pressed or heated until the material fuses together. The angle of the weave, as well as the resin used with the fiber, will determine the strength of the overall composite. The resin is most commonly epoxy, but can also be thermoplastic, polyurethane, vinyl ester, or polyester. DaveAlan/E/Getty Images Alternatively, a mold may be cast and the carbon fibers applied over it. The carbon fiber composite is then allowed to cure, often by a vacuum process. In this method, the mold is used to achieve the desired shape. This technique is preferred for uncomplicated forms that are needed on demand. Carbon fiber material has a wide range of applications, as it can be formed at various densities in limitless shapes and sizes. Carbon fiber is often shaped into tubing, fabric, and cloth, and can be custom-formed into any number of composite parts and pieces. Common Uses of Carbon Fiber High-end automobile componentsBicycle framesFishing rodsShoe solesBaseball batsProtective cases for laptops and iPhones The Apollo IE hypercar. Martyn Lucy/Getty Images   More exotic uses can be found in the: Aeronautics and aerospace industriesOil and gas industryUnmanned aerial vehiclesSatellitesFormula-1 race cars Some would argue, though, that the possibilities for carbon fiber are limited only by demand and the manufacturer’s imagination. Now, it’s even common to find carbon fiber in: Musical instrumentsFurnitureArtStructural elements of buildingsBridgesWind turbine blades   gilaxia/Getty Images If carbon fiber could be said to have any detractions, it would be production cost. Carbon fiber is not easily mass-produced and is therefore very expensive. A carbon fiber bicycle will easily run in the thousands of dollars, and its use in automotive is still limited to exotic racing cars. Carbon fiber is popular in these items and others are due to its weight-to-strength ratio and its resistance to flame, so much so that there is a market for synthetics that look like carbon fiber. However, imitations are often only partially carbon fiber or simply plastic made to look like carbon fiber. This occurs often in after-market protective casings for computers and other small consumer electronics. The upside is that carbon fiber parts and products, if not damaged, will almost literally last forever. This makes them a good investment for consumers, and also keeps products in circulation. For example, if a consumer is not willing to pay for a set of brand new carbon fiber golf clubs, there is a chance those clubs will be pop up on the secondary used market. Carbon fiber is often confused with fiberglass, and while there are similarities in manufacturing and some crossover in end products like furniture and automobile moldings, they are different. Fiberglass is a polymer that is reinforced with woven strands of silica glass rather than carbon. Carbon fiber composites are stronger, while fiberglass has more flexibility. And, both have various chemical compositions that make them better suited for different applications. Recycling carbon fiber is very difficult. The only available method for complete recycling is a process called thermal depolymerization, wherein the carbon fiber product is superheated in an oxygen-free chamber. The freed carbon can then be secured and reused, and whatever bonding or reinforced material that was used (epoxy, vinyl, etc.) is burned away. Carbon fiber can also be broken down manually at lower temperatures, but the resulting material will be weaker due to the shortened fibers, and thus likely not to be used in its most ideal application. For example, a large piece of tubing that is no longer being used may be split up, and the remaining parts used for computer casings, briefcases or furniture. Carbon fiber is an incredibly useful material used in composites, and it will continue to grow manufacturing market share. As more methods of producing carbon fiber composites economically are developed, the price will continue to fall, and more industries will take advantage of this unique material.

Understanding Hamlet essays

Understanding Hamlet essays Over time many opinions have been formed about William Shakespeares work Hamlet. Yet through the quagmire of confusion surrounding the tragedy none have spoken than T.S. Eliot. Eliot sees hamlet as somewhat of an artistic failure due to its confusion between the main plot and the main character. In his analysis Eliot recalls the work of other authors who have talked the subject of Hamlet. He states that many authors connect with Hamlet and dont come to realize their own creative potential. These men come to think of the drama as a classic and therefore see it as an extension of there own artistic ability. Eliot also realizes that in the case of Hamlet interpretation is futile and that only criticism is relevant. Interpretation comes with a certain understanding of the nature of the work and a basis on the history surrounding the tragedy. Through searching and digging many scholars have found the historical relevance behind Hamlet, but Eliots belief is that the public as a whole was to be left ignorant of this information and in turn was not meant to fully understand the full scope of the play. Eliots idea is valid and it has many good points, but I tend to disagree with him. It is true that much of the story line in Hamlet is confusing and that the emphasis shifts numerous times from the actual plot to the actions of the main character, but I find that to be what draws me towards the story. The play is time less to me, but not for this time. For those people who lived in the Elizabethan era it may have been a little more straightforward, but to us it seems to have lost its hold and our understanding. ...

Engaging the Bible in a Gendered World Essay Example | Topics and Well Written Essays - 1000 words

Engaging the Bible in a Gendered World - Essay Example Yet, the book is interesting, even exalting at times. It can be considered an introductory textbook. It is also a highly regarded work. In fact, various scholars from the field of feminism and women studies use the book to introduce students to the methods, issues, and theoretical frameworks central to the discipline of feminist biblical interpretation. In highly available essays, this unique and precedent making book includes many interesting methods of presenting the information on gender bias in the Bible. These methods and order of presentation of information include the history, achievements, and revolutionary and even radical questions. These questions were thought provoking, as was the entire concept of the text. The questions encompassed both biblical and gender study. These questions included many subjects that force even a skeptical reader to take the concept of gender bias in the bible into careful consideration. These cutting edge questions included science and , violence and the Bible, female biblical God imagery, and sexuality. These were significant aspects to consider especially in the context of the text and its implication. Also significant to the book and its implication is the writer's back ground. ... She is the author of Just Wives Stories of Power and Survival in the Old Testament and Today and Ruth in the esteemed Interpretation commentary series. The contributors to this book are just as important as the message it provides. These contributors include men and women alike. These contributors are feminist, womanist, and pro-feminist biblical interpreters. They include a list of scholars in theology, history and feminist studies. Contributors include Phyllis Bird, Nacy Bowen, Juliana Claassens, Linda Day, Ada Maria Isasi Diaz, Frederick Dobbs-Allsopp, Freda Gardner, Nyasha Junior, Jacqueline Lapsley, Eunny Lee, Patrick Miller, Christie Nueger, Kathleen O'Connor, Dennis Olson, Anna May Say Pa, Carolyn Pressler, J. J. M. Roberts, Kathryn Roberts, Leong Seow, Elizabeth Tanner, and Renita Weems. References Day, Linda, Pressler, Carlyn. Engaging the Bible in a Gendered World: An Intro to Feminist Biblical Interpretation in Honor of Katharine Doob Sakenfeld Westminster / John Knox / 2006 writinghelp-central.com, Book Report Writing Template. 2005. As viewed on the world wide web at UJRL

Effectiveness of Marketing Communication Strategies and Technologies Term Paper

Effectiveness of Marketing Communication Strategies and Technologies - Term Paper Example It is evident from the study that a well-designed and thoroughly crafted marketing communication strategy can provide a definite competitive advantage to an organization. If we look at the prevailing corporate scenario, we can conclude very amicably that there are numerous instances where a certain product failed because it was introduced in the market through an ineffective marketing strategy. The Russian automobile products are the classic examples in this regard. They fail in the market just because of their weak marketing communication strategies. It is very essential to understand the dynamics of a market in which the proposed marketing strategy is going to be launched. According to Joshi and Hanssens, marketing communication does not only contribute towards the maximization of organization’s profit but it also creates awareness among the masses regarding the choice of available products. So an effective market communication strategy can benefit the manufacturers as well as the consumers. Every marketing strategy should involve the meticulous comprehension and research regarding the internal and external environment. According to Jackie and Sudhir, the internal environment denotes the price, product, promotion and place (marketing mix). The external environment refers towards the evaluation of multifarious factors like market and competitor analysis. Some other factors like social, technological and economic conditions also fall in the domain of external environment study. Any successful marketing strategy should incorporate these aspects to achieve the optimum success. For an effective marketing campaign, correlation between the organization’s mission statement and its marketing communication strategy is also very significant. It is very interesting to see how a unidirectional approach of all the departments of an organization yields the maximum advantage to a certain organization. Service characteristics introduced by Lovelock and Wirtz (23 6-252, 2004): inseparability, intangibility, and heterogeneity are especially relevant when it comes to speaking about product positioning in terms of high-tech environment. Various conversation technologies: chat rooms, instant messages, that have become an indivisible part of a well-established service business owning a web-site are building communities among visitors thus contributing to establishment of inter-personal relationship and professional product positioning making customers come back to use this service over and over again. (Muhammad, 45-46, 1999) Incorporating technological solutions may deliver mechanisms that delight a customer. (Lovelock & Wirtz, 236-252, 2004). A service business must be maximizing its virtual ‘touch-point’ appeal, and must develop its virtual management tools (and metrics) set. Positioning concept is relatively new, it dates back only to the 70th, however, it has been significantly changed with the impact of technology. PR efforts ha ve always been an effective communication tool mainly due to the lack of control over what is printed. (Marken, 423-441, 1997) The new high tech era involves implementation of various technologies: pretty much everything from computer-telephony integration (CTI) to data warehousing and internet in order to stimulate the flow of information within and out of the organization. (Rosello, 96, 1997) The high-tech environment has taken place of uncontrolled press releases as means for successful PR programs, as internet is still far less controlled then the press.