Improving The Care Of The Elderly - 1305 Words

Evidenced Based Practice for Quality Improvement The purpose of this paper is to discuss how to improve the care of the elderly. In greater detail, I will be discussing fall and fall-risk programs. Fall programs are an essential key when it comes to caring for the elderly. Prevention is the first essential step in the prevention of falls. Falls among the elderly are a common problem, which may result in serious physical, psychological, and financial problems for the patient who has fallen, their family, and care-giving staff (Burland, Martens, Brownell, Doupe, Fuchs, 2013). As we age, even the simplest accident or fall can prove to be a life threatening ordeal. Age Related Challenges As the human body ages, a series of physiological changes begin to take place in a common series of events which may be a precursor to falling and falling related injuries. One of these physical degradations relates to the loss of bone density in the skeletal system. Among other numerous changes occurring that could help facilitate in a fall include loss of vision, impaired mobility as well as overall cognitive function. When providing care to a patient who presents a fall risk status, there are measures that can be taken to prevent injuries. Such measures include utilizing bed-exit alarms; call lights for immediate assistance; color coded socks and arm bands for staff awareness. Various learning material provided to staff can educate them on how to recognize and addressShow MoreRelatedThe Importance Of Quality Assurance And Performance Improvement1558 Words   |  7 Pagesimprove the care of the elderly population, especially in nursing homes. Throughout the paper, the general changes that the older adults go through their life will be discussed. Overview of five articles that are related to the elements of Quality Assurance and Performance Improvement (QAPI) will be given. Furthermore, this paper will examine physical and emotional changes that elderly go through. It will also focus on quality and improvement initiatives that can take place in different care facilitiesRead MoreHospital Readmission Rates Among The Elderly Essay949 Words   |  4 PagesHospital readmission rates among the elderly are steadily becoming a growing topic of concern. Robinson, Esquivel, and Vlahov (2012) describe readmission or re-hospitalization as a return to the hospital shortly after discharge from a recent hospital stay (p. 338). The elderly, defined as 60 years of age and older, account for the highest hospital readmission rates in comparison to other age groups (Robinson, Esquivel, Vlahov, 2012). With medical advances, life expectancy is on the r ise, whichRead MoreThe Elderly are Changing the Face of Health Care Essay598 Words   |  3 PagesThe elderly aged 65 and older are the leading users of healthcare services nationwide. As the older Americans is an asset to the country, the increasingly aging population is a challenge. In 2050, the number of Americans aged 65 and older is projected to be 88.5 million, more than double its projected population of 40.2 million in 2010 (Vincent, and Velcoff). It is important to recognize the growth of the aging population, with the increasing health care costs and health care services that areRead MoreThe Problem Of Health Care Essay1545 Words   |  7 PagesHealth care in our country is currently undergoing radical change. Reform is steering progress towards a more patient-centered approach. As a result, there is an intense focus in health care on meaningful use of electronic health records (EHRs). While the health care arena looks to the future by aiming for automation, there is a chance that our elderly population, the largest users of medical products and services, may be left behind. Some experts believe that there is a â€Å"digital divide† occurringRead MoreInformation And Identify Preliminary Issues Of Cardiac Rehabilitation Program1238 Words   |  5 Pagesa short time. However, despite the benefits of the cardiac rehabilitation program, it has many issues and questions are still unresolved. One of the most pressing question is the program’s efficacy and feasibility to the general public and to the elderly, especially women. Another issue that must be addressed is the regulations of Medicaid and Medicare regarding the cardiac rehabilitation program. Finally, the issue of quality of the program that a local hospital can provide to the public. Step 2:Read MoreThe Ethics Of Age Based Rationing977 Words   |  4 Pageshealth of a family family member. Nobody wants to see a loved one go through the pain and suffering of a disease or illness and to also be left with the burden of facing the most difficult choices you will ever have to make regarding their medical care. Life extending medical technology and procedures are extremely expensive. A recent Mount Sinai School of Medicine study found out that out of pocket expenses for Medicare recipients during the five years before their death amount to about $39,000Read MoreThe Social Welfare And Import Trade Of Britain And China1322 Words   |  6 Pagesby increasing the production inputs, labour inputs and technology investment, and promoting economic development. At the same time, with the continuous development of economy, countries ensure the harmonious development of society by continuously improving the country s social welfare system, solving the problem of living in cert ain groups. China and UK are import and export trading powers, and in terms of social welfare there is a huge difference, Britain has a relatively sound social welfare systemRead MoreBeing Mortal By Atul Gawande1329 Words   |  6 Pagesof the realities faced by the elderly in the US nowadays: declining health status, economic insecurity, and loss of independence. It seems once the older people move into nursing homes or assisted living facilities, they lose autonomy, dignity and privacy as the institutions are not able to fully individualize care. Even though the situation has been improving, it still shocks me to see how unhappy some of the elderly are in these circumstances. Realizing senior care facilities often fail to addressRead MoreNursing Paper: Gerontological and Geriatric Nursing1702 Words   |  7 Pages 1. End of Life Issues and the Elderly (2) Identify and discuss the role of the nurse in providing family centred care to an elderly client who is palliative and living at home with his/her spouse or another family member. Palliative care is an approach to provide a coordinated medical, nursing, and allied health service to address the patients physical, social emotional and spiritual needs for people with progressive incurable illness. Palliative care seeks to deliver allied health serviceRead MoreKeeping Healthcare Affordable For All Citizens Essay1376 Words   |  6 Pagesaffordable for all citizens is important. Every person in this country should have the basic right to health care. The article Rights to Healthcare in the United States: Inherently Unstable discuss the rights people should have for healthcare as well as how Medicare and Medicaid came about. This paper discusses some points I agreed with in the article and different ways our country can improve health care. Reflection Paper Module Three After four decades of failure to enact a universal healthcare program

Roosevelt and Isolationism - 5742 Words

From Isolationism to War Patrick Williams Dr. B.G. McDonald HIE 366 15 April 2011 On 7 December 1941, shortly after seven in the morning, Japanese airmen, amidst the cries of Banzai, commenced the bombing of Pearl Harbour, leaving them to wonder if the Americans had ever heard of the 1904 surprise attack on the Russian Naval base at Port Arthur. In less than twenty-four hours after the Japanese aggression, United States President Franklin Delano Roosevelt would address the congress: Yesterday, December 7, 1941 - a date which will live in infamy - the United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan.... I ask that the Congress†¦show more content†¦Hull based his assumptions on the fact that if countries could trade freely their economies would become interdependent that they could not risk going to war.[17] While his immediate hopes were dashed as a result of FDRs bombshell telegram at the 1933 London Conference, Hull was able to extract from the Congress Reciprocal Trade Agreement Act in 1934.[18] Hulls multilateral plans were tempered by the FDR administrationss preference towards a bilateral agreements and nationalistic policies. It is not surprising that FDRs policy reflected a tendency towards nationalist posture. Considering the recent past, historical precedence, public opinion and an influential isolationist senate governmental policies reflected the rejection of Wilsons ideali sm. The factors contributing to American isolationism are varied and at times controversial. Consider political scientist Samuel Lubells thesis that ethnic minorities were the impetus for interwar isolationism.[19] Lubell argues that Americans of German, Irish, Scandinavian, and Italian origin, for a variety of reasons, felt embittered over the outcome of World War I, and reacted strongly against Democratic attempts to an international approach to world affairs (which would be decidedly pro-British and anti-German, anti-Italian).[20] However, it is commonly asserted that: ...most historians have found itShow MoreRelatedThe Roosevelt Administration : Prioritizing Domestic Over Foreign Policy1441 Words   |  6 PagesThe Franklin D. Roosevelt Administration: Prioritizing Domestic over Foreign Policy Juna Kalo Charles Kraus HIST 2340W November 5, 2014 Franklin Delano Roosevelt, the 32nd President of the United States, was elected into office in 1932, a time of economic recession as a result of the New York stock market crash of 1929. During his vice presidential campaign, FDR had run on a platform that endorsed the League of Nations. However as a newly inaugurated President Roosevelt had to face theRead MoreTo what extent did the goals of American foreign policy change in the years 1930-1941? For what reasons did these goals change?1205 Words   |  5 Pagesforeign policy changed in the years 1930-1941 as Americans realized that fascism would likely conquer all of Europe unless Americans acted quickly. Ultimately, it was fear of the fascist threat to American democracy that triggered the end of American isolationism and inaugurated the era of American interventionism. World War I had left a bitter taste in the mouths of many Americans; many believed that the U.S. had been tricked into joining the war for the wrong reasons, and they were determined to avoidRead MoreAmerica s Position On World War II1273 Words   |  6 PagesAmerica’s position on the policy of Neutrality â€Å"Isolationism† and U.S attack military weapons and also the Japanese attack on Pearl harbor before WWII. The policy of Neutrality â€Å"Isolationism† America s policy of neutrality and isolationism changed after the Japanese attack on Harbor. It all started in 1930 in world war 1 the great depression, when people lost their live in the battle to push the american public to the policy toward isolationism. The European and Asian were involved in the conflictRead MorePresident Franklin D. Roosevelt Essay1637 Words   |  7 Pagesthose rights and keep them† (The Four Freedoms). Prior to the U.S. entry into World War II, the American people were reluctant of being involved with the affairs of the world. Through a turn events and the persuasive actions of President Franklin D. Roosevelt, the country was re-geared for mobilization and war against tyranny in whichever form it presented itself. The President delivered many great speeches that brought the United States to global involvement with the use of early national media and propagandaRead MoreUs Isolationism 1919-411343 Words   |  6 Pages the American public were complete ly against becoming entangled in another European war which would cost American soldier’s lives and be expensive to the economy; this was a feeling which also ran through Congress. The feeling became known as ‘isolationism’. An isolationist policy meant that it focused on domestic affairs and disregarded international issues. During the period, particularly as World War Two grew nearer, it became increasingly difficult for US foreign policy to avoid becoming involvedRead MorePowerhouse of World War II, United States and Great Britain Essay1033 Words   |  5 Pagescelebrate and mourn those they had lost in the Second World War. The United States On the Home front in The United States the production of weapons and war related supplies were fundamental in defending and defeating any threats. Franklin D. Roosevelt believed the mass production of weapons would â€Å"energize America and frighten the enemy† setting an â€Å"impossible† goal for the American people to fulfill in 1942, however, by â€Å"1943 the organization was in place to maximize American industrial might†Read MoreThe United States And Foreign Policy881 Words   |  4 Pageswas isolated from the rest of the world, and its foreign policy reflected these ideas and beliefs. The United States was on its way to becoming a world power and advancing its own interest in the world, especially in the North and South America. Isolationism caused the United States to avoid being involved in other countries politics and for the U.S. to remain neutral in foreign policy Americans in the 19th century were more interested in domestic events than the affairs of foreign countries. EconomicRead MoreAmerican Diplomacy That Kissinger Notes And What Makes American Diplomatic History Unique?1466 Words   |  6 Pagesyourself as a realist or an idealist in regards to American foreign policy?† â€Å"What unique factors contribute to American expansionism and isolationism?† The inherent tensions in American diplomacy, in the twentieth century, that Kissinger notes, are foreign policy, the balance of power system, and the conflicts and ideas of Woodrow Wilson and Theodore Roosevelt. Foreign policy was a tension in American diplomacy because America had two conflicting stances towards foreign policy. The first stanceRead More America in World War Two Essay1277 Words   |  6 Pages Leading into the American involvement in World War II, American ideas were harsh. The United States turned to isolationism instead of involvement. Most Americans opposed taking a role in the war. Many even opposed any aid to help those countries who were in war. The diplomacy of isolationism quickly changed after the Japanese attack on Pearl Harbor in 1941. America suddenly was thrown into the warfront. During World War II many ways and ideas of theRead MoreThe War I Was A Good Leader Essay1313 Words   |  6 Pagesstep forward as far as isolationism. Then his cons would be that he had introduced deficit spending, served 4 terms and the completely unnecessary japanese internment camps. I think my liberal parents were mostly correct in deeming FDR a GREAT leader, though he had some real faults. He did not crash the economy. Partly by giving Americans hope again, also by using the power of the Federal Government to create low-paying jobs for millions of unemployed Americans. Roosevelt probably rescued American

The Carl Roger Concept Free Essays

PP 8203 Practicum III Fall 2007 INSTRUCTOR: |Marjorie Witty | PHONE: |(312) 777-7702 | EMAIL: |mwitty@argosy. edu | FAX: | | ALT PHONE: |(773) 327-1046 | REQUIRED TEXTS: |Title |Client-centered therapy:   Its current practice, implications and theory | |Author(s) |Rogers, Carl R. |Copyright |1951/ 2003 | |Publisher |Houghton Mifflin/ Constable Robinson, Ltd. We will write a custom essay sample on The Carl Roger Concept or any similar topic only for you Order Now | |ISBN |1841198404   | |Edition |   | Title |Embracing nondirectivity | |Author(s) |Levitt, B. (Ed. ) | |Copyright |2005 | |Publisher |Ross-on-Wye, UK:   PCCS Books www. pccs-books. co. k | |ISBN | 898059683 | |Edition |2005 | This Course Requires the Purchase of a Course Packet: YES NO RECOMMENDED READINGS |Title |Person-centered therapy: A revolutionary paradigm | |Author(s) |Bozarth, J. D. | |Copyright | | |Publisher |Ross-on-Wye, UK:   PCCS Books www. pccs-books. co. uk | |ISBN |1898059225 | |Edition |1998 | Title |The tribes of the person-centred nation: An introduction to the schools of therapy related to the person-centered approach. | |Author(s) |Sanders, P. (Ed. ), | |Copyright | | |Publisher |Ross-on-Wye, UK:   PCCS Books www. pccs-books. co. k | |ISBN |1898059608 | |Edition | | Argosy University Illinois School of Professional Psychology Doctoral Practicum III PP 8203 Fall 2007 Syllabus Instructor: Marjorie Witty, Ph. D. Phone: (312) 777-7702 E-mail: mwitty@argosy. edu Office: 1325 Office hours: Tuesday 1:00 – 3:00; Thursday 10:00 – 12:00 Class meetings: Mondays, 3:30 – 4:45 Required readings Levitt, B. E. (2005). Embracing Nondirectivity. Ross on Rye, UK: PCCS Books. ISBN: 1 898059 68 3. Available from: www. pccs-books. co. uk (On reserve) (EN) Rogers, Carl R. (1951) Client-centered therapy: Its current practice, implications and theory. Boston: Houghton Mifflin. Newer edition: Constable Robinson, Ltd. (2003). ISBN 1841198404. (On reserve) Wampold, B. E. (2001) The great psychotherapy debate: Models, methods, and findings. Mahwah, NJ: Lawrence Erlbaum Associates. Articles as assigned will be forwarded to you through e-mail. This course does not require the purchase of a course packet. (O) in the syllabus denotes available online or through e-mail, EN refers to Levitt text. CRR refers to Kirschenbaum Henderson’s The Carl Rogers Reader available in Library. Recommended Books (see attached bibliography at end of syllabus. Learning Objectives 1. Achievement of competence in empathic following response process, as assessed by performance in taped therapy sessions. 2. Expanding self-awareness of personal reactions and feelings during the therapy sessions measured by class discussion and students’ self-reports in the comments submitted with each of their therapy tapes. 3. Mastery of basic theory of client-centered therapy (or other orientation) through completion of all assigned readings; assessed by students’ transcript commentaries, participation in discussion. 4. Increased ability to evaluate one’s own work as a novice therapist, assessed by final self-evaluation and submission of CEC in Spring 2008. Required Assignments: Each term you will be required to present your taped session with a client from your site. Bring an audible tape. Inaudible or hard-to-hear tapes are not acceptable. Check your tape before presenting! Provide a transcript of 20 minutes of the session (any 20 minute segment is fine, but cue up your tape to coincide with the transcript before class. Bring a case conceptualization of 2 – 3 pages. Format will be covered in class. Be sure to obtain a good tape recorder from the library or bring your own on the day you are assigned to present. Schedule of presentations will be determined on the first day of class. Grading and evaluation policy Therapy practicum seminars are graded â€Å"credit/no credit. † In order to successfully complete your practicum, you must receive credit from your site supervisor, from your seminar instructor and pass your Clinical Evaluation Competency (CEC) in Spring 08. The main method of evaluation will be the comments you and I make about your tape assignments and my assessment of success in implementing the necessary and sufficient attitudinal conditions set forth by Carl Rogers. If you are having problems with the assignments, please see me to discuss the difficulty. Attendance at all classes is required. Course Outline, Readings, and Assignments September 10 Introduction to Seminar. Assignments for tape presentations. Required readings for September 10th to be read before the first class: Rogers, C. R. (1951) The attitude and orientation of the counselor. Chapter 2 of Client-centered therapy. (On reserve) Rogers, C. R. (1957). The necessary and sufficient conditions of therapeutic personality change. (CRR, pp. 219-235). September 17 Tape Presentation 1: Defining practice; goals of therapy. Evaluating progress. Required readings: Brodley, B. T. Client-centered therapy: An expressive therapy. (O) Brodley, B. T. Empathic understanding: Observations of a CC practice (O) Brodley, B. T. Instructions for the clinical interview. (O) (http://adpca. org/articles. html) September 24 Discussion: Ethics Confidentiality and its limits; taping/transcribing and disposition of records. Therapeutic boundaries. Required reading: Brodley, B. T. Ethics in psychotherapy. (handout) October 1 Tape Presentation 2: October 8 Discussion: Empathy, unconditional positive regard Required readings: Witty, M. , Raskin, N. J. , Rogers, C. R.. (in press). Client-Centered Therapy. In Corsini Wedding (Eds. ), Current Psychotherapies. Excerpt of session by Brodley w/ commentary by Witty (O) October 15 Tape Presentation 3: October 22 Discussion: Congruence: A frequently misunderstood condition Required readings: Brodley, B. T. (1998/2001). Congruence and its relation to communication in client-centered therapy. The Person-Centered Journal, 5(2), 83-116. (In the library) October 29 Tape Presentation 4 November 5 Multiculturalism Diversity Issues Required readings: Glauser Bozarth, J. D. (2001). Person-centered counseling: The culture within. Journal of Counseling Development, 07489633, Spring2001, Vol. 79, Issue 2 Database: Academic Search Elite Mier, S. Witty, M. Considerations of race and culture in the practice of non-directive client-centered therapy. In Carl Rogers Counsels a Black Client. (O) (on reserve) Knopf, N. Working with gay couples. Witty, M. (2005). Nondirectiveness and the problem of influence. (EN) November 12 Tape Presentation 5 November 19 Chronic Mental Illness and the significantly impaired Required readings: Sommerbeck, L. (2005). Nondirective therapy with clients diagnosed with a mental illness. (EN) Wilders, S. (2005) An exploration of nondirective work with drug and alcohol users. (EN) Recommended: Prouty, G. 1994) Theoretical evolutions in person-centered/experiential therapy: Applications to schizophrenic and retarded psychoses. Westport, CN: Praeger. (On reserve) Prouty, G. , Van Werde, D. Portner, M. (2002). Pre-therapy: Reaching contact-impaired clients. Ross on Wye, UK: PCCS Books. (On reserve) Shlien, J. M. (1961/2003). A client-centered approach to schizophrenia: First approximation. In A. Burton (Ed. ), The Psychotherapy of the Psychoses (pp. 285- 317). New York: Basic Books. Also in To Lead an Honorable Life: Invitations to think about Client-Centered Therapy and the Person-Centered Approach. Edited by P. Sanders. Ross-on-Wye: PCCS Books. (On reserve) November 26 Tape Presentation 6 December 3 How clients make therapy work. Required readings: Brodley, B. T. (in press). Non-directivity in client-centered therapy. (O) Bohart, A. C. Chapters from How Clients Make Therapy Work. Recommended: Bohart, A. C. Tallman, K. (1999) How clients make therapy work. Washington, D. C. : APA. December 10 CCT case conceptualization and prep for CEC. Required reading: Rogers, C. R. (1961) Ellen West—and Loneliness. (in CRR, pp. 157-168) Shlien, John M. (1987/2003) A Countertheory of Transference. Person-Centered Review, 2 (1), 15-49. Reprinted in Shlien, J. M. (2003). To Lead an Honorable Life: Invitations to think about Client-Centered Therapy and the Person-Centered Approach. Edited by P. Sanders. Ross-on-Wye: PCCS Books. (O)(also on reserve) Program Outcomes: The Doctoral program in Clinical Psychology at Argosy University, Chicago Campus is an APA accredited program (APA, 750 First St. NE, Washington, DC 20002, 202-336-5500). This program is designed to educate and train students so that they may eventually be able to function effectively as clinical psychologists. To ensure that students are prepared adequately, the curriculum provides for the meaningful integration of heory, training and practice. The Clinical Psychology program at Argosy University Chicago Campus emphasizes the development of attitudes, knowledge, and skills essential in the formation of professional psychologists who are committed to the ethical provision of quality services. Specific objectives of the program include the following: †¢ Goal 1: Prepare profe ssional psychologists to accurately, effectively, and ethically select, administer, score, interpret, and communicate findings of appropriate assessment methods informed by accepted psychometric standards and sensitive to the diverse characteristics and needs of clients. OBJECTIVE 1A: ACCURATELY AND ETHICALLY ADMINISTER AND SCORE VARIOUS PSYCHODIAGNOSTIC INSTRUMENTS. o Objective 1b: Accurately interpret and synthesize assessment data in the context of diversity factors, referral questions, and specific objectives of the assessment, and organize and communicate results in writing and orally. o Objective 1c: Examine psychometric properties of psychological assessment instruments, and use that knowledge to evaluate, select, administer, and interpret psychological tests and measures appropriate for the client, the referral question, and the objectives of the assessment. Goal 2: Prepare professional psychologists to select, implement, and evaluate psychological interventions consistent w ith current ethical, evidence-based, and professional standards, within a theoretical framework, and with sensitivity to the interpersonal processes of the therapeutic relationship and the diverse characteristics and needs of clients. o Objective 2a: Synthesize the foundations of clinical psychology, including psychopathology, human development, diagnosis, diversity, ethics, and various therapeutic models in clinical applications. Objective 2b: Select, plan, and implement ethical and evidence-based interventions with sensitivity to the diverse characteristics and needs of clients. o Objective 2c: Demonstrate knowledge, skills, and attitudes to effectively implement and participate in psychological consultation and supervision. Objective 2d: Demonstrate personal development and self-reflective capacity, including growth of interpersonal skills, and therapeutic relationships. †¢ Goal 3: Prepare professional psychologists to analyze the complexity and multidimensionality of human diversity, and emonstrate the knowledge, skills, and attitudes necessary to understand diverse worldviews and the potential meaning of social, cultural, and individual differences for professional psychological services. †¢ Goal 4: Prepare professional psychologists to examine the historical context and the current body of knowledge of biological, cognitive, affective, developmental, and social bases of human functioning. †¢ Goal 5: Prepare professional psychologists to critically evaluate the current and evolving body of scholarly literature in psychology to inform professional practice. Disability Statement It is the policy of the Argosy University/Chicago to make reasonable accommodations for qualified students with disabilities, in accordance with the Americans with Disabilities Act (ADA). If a student with disabilities needs accommodations to complete the instructor’s course requirements, the student must notify the Director of Student Services. Procedure for documenting student disability and the development of reasonable accommodation will be provided to students upon request. Students will be notified by the Director of Student Services when each request for accommodation is approved or denied in writing via a designated form. It is the student’s responsibility to present the form (at his or her discretion) to the instructor in order to receive the requested accommodations in class. In an effort to protect student privacy, Student Services will not discuss the accommodation needs of any student with instructors. Instructor’s Note: If you choose not to disclose that you have a disability which affects your academic or clinical performance, then you are taking full responsibility for any related consequences which may occur. I cannot accommodate what I don’t know about. You need not disclose the diagnosis or the nature of the disability itself, you need only bring me your accommodation letter. Disclosing a disability after an assignment is due is too late to be helpful for that assignment although accommodations can be made from that point forward. Academic dishonesty/plagiarism statement The University seeks to foster a spirit of honesty and integrity. Any work submitted by a student must represent original work produced by that student. Any source used by a student must be documented through normal scholarly references and citations, and the extent to which any sources have been used must be apparent to the reader. The University further considers resubmission of a work produced for one course in a subsequent course or the submission of work done partially or entirely by another to be academic dishonesty. It is the student’s responsibility to seek clarification from the course instructor about how much help may be received in completing an assignment or exam or project and what sources may be used. Students found guilty of academic dishonesty or plagiarism shall be subject to disciplinary action up to and including dismissal from the University. Technology Statement The University encourages the use of technology throughout the curriculum. This course uses methods such as email communication, videotapes and online syllabus and assignments. Save this syllabus Retain a copy of the syllabus as documentation of coursework that might be needed for licensure. This page is to be turned in to your instructor. It will be held by your instructor until after the grade appeal time allotment. PP8203 Practicum Seminar III Fall 2007 I, ____________________________________, have read this syllabus and understand the course requirements. Date: _____________________________________ Note: many of these readings can be found online or will be on reserve in the library. You are only required to obtain the books listed at the top of the syllabus. Recommended Readings: Asay T. P. , Lambert M. J. (1999). The empirical case for the common factors in therapy: Quantitative findings. In M. A. Hubble, B. L. Duncan, S. D. Miller (Eds. ), The heart and soul of change: What works in therapy (pp. 3-55). Washington, DC: American Psychological Association. Bohart, A. C. (2004). How do clients make empathy work? Person-Centered and Experiential Psychotherapies, 3(2), 102-116. Bozarth, J. D. (1998). Person-centered therapy: A revolutionary paradigm. Ross on Wye, UK: PCCS Books. (On reserve) Brodley, B. T. (1999b). A client-centered demonstration in Hungary. In I. Fairhurst, Women Writing in th e Person-Centered Approach, (pp. 85-92). Ross-on-Wye, UK: PCCS Books. Brodley, B. T. (1997). The nondirective attitude in client-centered therapy. Person-Centered Journal, 4(1), 18-30. Brodley, B. T. 1999a). Reasons for responses expressing the therapist’s frame of reference in client-centered therapy. Person-Centered Journal, 6(1), 4–27. Brodley, B. T. (2000). Client-centered: An expressive therapy. In J. Marques-Teixeira S. Antunes (Eds. ), Client centered and experiential psychotherapy (pp. 133-147). Linda a Velha, Portugal: Vale Vale. Brodley, B. T. (2001). Congruence and its relation to communication in client-centered therapy. In G. Wyatt (Ed. ) Rogers’ Therapeutic Conditions: Evolution, Theory and Practice, Volume I Congruence. (pp. 55-78) Ross-on-Wye, UK: PCCS Books. Eells, T. D. 2007) Handbook of psychotherapy case formulation. New York: Guilford. Elliott, R. (2002). The effectiveness of humanistic therapies: A meta-analysis. In D. J. Cain J. Seeman (Eds. ). Humanistic Psychotherapies: Handbook of Research and Practice (pp. 57-81). Washington, D. C. : American Psychological Association. Kirschenbaum, H. , Henderson, V. L. (Eds. ) (1989). The Carl Rogers Reader. Boston: Houghton Mifflin. Kirschenbaum, H. , Jourdan, A. (2005). The current status of Carl Rogers and the Person-Centered Approach. Psychotherapy: Theory, Research, Practice, Training, 42 (1), pp. 37-51. Lambert, M. J. Ed. ). (2004). Bergin and Garfield’s handbook of psychotherapy and behavior change (5th Ed. ). New York: Wiley. Lietaer, G. , Rombauts, J. , Van Balen, R. (1990). Client centered and experiential psychotherapy in the nineties. Leuven, Belgium: Leuven University Press. Luborsky, L. , Singer, B. Luborsky, L. (1975). Comparative studies of psychotherapies: Is it true that â€Å"everyone has won and all must have prizes†? Archives of General Psychiatry, 32, 995-1008. Mearns, D. (2003). Problem-centered is not person-centered. Person-Centered and Experiential Psychotherapies, 3(2), 88-101. Mier, S. Witty, M. (2004). Considerations of race and culture in the practice of non-directive client-centered therapy. In R. Moodley, C. Lago, A. Talahite (Eds. ), Carl Rogers counsels a Black client (pp. 85-104). Ross-on-Wye, UK: PCCS Books. Miller, R. B. (2004). Facing human suffering: Psychology and psychotherapy as moral engagement. Washington, D. C. : APA. Moon, K. (2002). Nondirective client-centered work with children. In J. C. Watson, R. N. Goldman M. S. Warner (Eds. ), Client-centered and experiential psychotherapy in the 21st century: Advances in theory, research and practice (pp. 485-492), Ross-on-Wye, UK: PCCS Books. Moon, K. (in press). A client-centered review of Rogers with Gloria. Journal of Counseling Development. Muran, C. (2007). Dialogues on difference: Studies of diversity in the therapeutic relationship. Washington, D. C. : APA. Patterson, J. , Albala, A. A. , McCahill, M. E. , Edwards, T. M. (2006). The therapist’s guide to psychopharmacology: Working with patients, families, and physicians to optimize care. New York: Guilford. Rogers, C. R. (1951). Client-centered therapy. Boston: Houghton Mifflin. Rogers, C. R. (1957). The necessary and sufficient conditions of therapeutic personality change. Journal of Consulting Psychology, 21, 95–103. Rogers, C. R. (1959a). The essence of psychotherapy: A client-centered view. Annals of Psychotherapy, 1, 51–57. Rogers, C. R. (1959b). A theory of therapy, personality and interpersonal relationships as developed in the client-centered framework. In S. Koch (Ed. ), Psychology: A study of science, Vol. 3. Formulations of the person and the social context (pp. 184 –256). New York: McGraw-Hill. Ryan, R. M. Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55 (1), 68 – 78. Sanders, P. (Ed. ), The tribes of the person-centred nation: An introduction to the schools of therapy related to the person-centered approach. ISBN: 1898059608 Available from: www. pccs-books. co. uk (On reserve) Sanders, P. (Ed. ) (2003). To lead an honorable life: A collection of the work of John M. Shlien. Ross-on-Wye, UK: PCCS Books. Schmid, P. F. (2003). The characteristics of a person-centered approach to therapy and counseling: Criteria for identity and coherence. Person-Centered and Experiential Psychotherapies, 2(2), 104-120. Sommerbeck, L. (2003). The client-centered therapist in psychiatric contexts: A therapist’s guide to the psychiatric landscape and its inhabitants. Ross-on-Wye, UK: PCCS Books. Wampold, B. E. (2006). Not a scintilla of evidence to support empirically supported treatments as more effective than other treatments. In J. C. Norcross, L. E. Beutler R. F. Levant (Eds. ) Evidence-Based Practices in Mental Health: Debate and Dialogue on the Fundamental Questions (pp. 299-307). Washington, D. C. : American Psychological Association. Watson, N. (1984). The empirical status of Rogers’s hypotheses of the necessary and sufficient conditions for effective psychotherapy. In R. F. Levant, J. M. Shlien (Eds), Client-centered therapy and the person-centered approach: New directions in theory, research, and practice (pp. 17-40). New York: Praeger. Westen, D. , Novotny, C. M. Thompson-Brenner, H. (2004). The empirical status of empirically supported psychotherapies: Assumptions, findings, and reporting in controlled clinical trials. Psychological Bulletin, 130(4), 631-663. Wilkens, P. Bozarth, J. (2001), Unconditional positive regard: Rogers’ therapeutic conditions: Evolution, theory and practice. Ross-on-Wye, England: PCCS books. On reserve) Witty, M. C. (2004). 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Managing Strategic Resources and Operations Wal-Mart Stores Inc

Question: Discuss about the case study of Managing Strategic Resources and Operations of Wal-Mart Stores Inc. Answer: Introduction Operations and Supply Chain Management are identified as important factors for the success of any international retail business in the present business scenario. Supply Chain Management is a process of integrating and coordinating the flow of materials, finance and information from the manufacturers to suppliers to wholesalers to vendors and finally to the customers. Hence, it involves the operations of procurement and distribution that are the major activities of the firm (Sehgal, 2011). The paper has been developed to analyse the supply chain management strategy of Wal-Mart, which is a well established retailer business in across 13 countries over the globe. The paper will observe and analyse the Wal-Marts Supply Chain system that is used by the company to seek success and grow its businesses on the global platform. He paper will also present various supply chain theories that are applied by the company to carry on its operations in the international market. Furthermore, the sustai nable value network used by the company will be analysed and a counter argument will be presented on Wal-Marts sustainability regarding its Supply Chain System. Background of Wal-Mart Stores Wal-Mart Stores Inc. is one of the leading retailer businesses with its operations in 28 countries across the globe. It has around 11,000 stores across the globe with around 63 banners. According to the Fortune Global reports, Wal-Mart has been identified as the largest retailer company regards to its revenue in the year 2014. The company is a family business that is owned and controlled by Walton family. It employs around 2.2 million people throughout the world. The major markets for Wal-Mart are the US, Canada, Australia and the UK market. According to the market report, it is also the worlds most valuable company with its present revenue of around $480 billion. Wal-Mart is the largest grocery retailer business in the US market. Wal-Mart has number of suppliers and deals with several renowned brands across the globe. Currently, the company has implemented an e-commerce platform to increase its market reach and develop its business model (Khan Ashta, 2013). Hence, it can be seen th at Wal-Mart is the market leader in the global grocery retail industry. Global Retail Industry The increase spending of the consumers and the falling price of oils has not supported the growth of retail industry due to the rise in competition in the international market. It can be seen that the number of sellers has increased at a higher pace as compared to the number of buyers. On the other hand, people have become more conscious about the quality of products and the services rendered by the international organizations (Jacoby Economist, 2014). It can be seen that the rate of competition has increased with the introduction of the online platform that has made the entry of retail business in the international market easier. If some examples are considered, it can be seen that websites like eBay, Amazon and others have brought a drastic change in the retail industry (Frazelle, 2012). These companies offered better buying experience with their integrated online technology. Hence, it can be seen that it is important for any international retail organisation to implement the e-co mmerce business model to fight the growing competition and survive in the current business environment (Colla Dupuis, 2012). Furthermore, there is a need of sustainable value chain model that will develop the supply chain system used by the organisation. The use of a proper supply chain model is necessary for success Wal-Mart in the current global retail industry. Development of Wal-Marts Supply Chain The dramatic turnaround of Wal-Marts supply chain management has been largely featured significant suppliers, better transportation system, innovative warehouse-style outlets, e-commerce business portal and efficient product distribution channels. Herein, a brief discussion has been presented to show the development of Wal-Marts supply chain. The low-cost retail outlets of Wal-Mart have been significantly contributed to reaching the business at the highest position in the market. Supply Chain Strategy and Design In order to become one of the largest product sellers of the global retail industry, Wal-Mart has identified sustainable logistics management strategies to create a different identity among the target demographics. Meanwhile, promising supply chain management strategy of Wal-Mart includes sustainable resource allocation and energy reduction (Blanchard, Comm, Mathaisel, 2008). Based on advanced technology and transportation, the retail strategy of Wal-Mart has been executed so that low-priced products can be presented towards the customers. Bulk merchandising product strategy has been utilised by the Wal-Mart stores that can control the demand and supply of products. Meanwhile, effective sales and operational planning and inventory management have contributed to the success of the retail business of Wal-Mart. Procurement and Distribution By reducing the purchasing costs, Wal-Mart can offer products at the most affordable prices to the customers creating a significant advantage. In business procurement, Wal-Mart purchases goods and products directly from the manufacturers and farmers bypassing the entire intermediates. In logistics management, Wal-Mart follows strict price negotiating rules and prioritises the best deal price (Margulis Yoshpe, 2014). In such way, the organisation certifies that the products are bought at the most affordable prices so that customers would be benefited. By understanding the cost structure of the suppliers and vendors, Wal-Mart follows a transparent procedure so that manufacturers can negotiate on products. Most importantly, the organisation prefers local vendors so that margin on costs can be reduced. In the case of the distribution process, Wal-Mart has spent significant finance on distribution centre to control the distribution channels. Meanwhile, the organisation has developed distribution centres at perfect geographical locations to control the efficient distribution of products. For online business platform, the organisation has maintained its own warehouse and supplied almost 85 percent of ordered products from the inventory (Gopalakrishna Subramanian, 2008). For efficient product distribution channels, the distribution cost of Wal-Mart has been reduced down to mere 3 percent whereas the competitors have to put 5 percent for distribution costs. Also, effective management of distribution system has utilised barcode technology to identify the manufactured date and pricing in the most effective way (Nagurney, 2010). Logistics Management The fast and highly approachable transportation system of Wal-Marts logistic infrastructure has been critically contributed towards the success of supply chain networks. For significant retail stores services, the distribution system has been operated in a scheduled process. The coordination between the management and services has been developed in an efficient manner so that there will be no loss of timing (Chiou, 2009). The loading and unloading services have been maintained by using efficient technology so that scheduling will be perfect in each of the occasion. In order to deliver the best distribution procedure, cross docking logistics system has been maintained so that distributors can directly pick up the manufactured products and goods to the warehouse (Perks, 2014). In the case of online business, the role of the distribution centres and stores are not significant. Retail Strategy Identifying the market consumers in every possible department, Wal-Mart has promoted best pricing strategy in the retail business creating a significant competitive advantage over other departmental store services such as Coles. By promoting quality products at a low-priced range, Wal-Mart has developed its own retail strategy to become the best portion of available market share. Also, the online discount strategy has been promoted through the advertisements to increase the sales (Clemons, 2012). The efficient logistics ideas and management have provided the chance to reduce the operational costs of retail business. Such efficient retail strategies have been the trademark of business success of Wal-Mart in the local markets. Information Systems The information system promoted by Wal-Mart is technically efficient to meet all the requirements of the buyers community. By understanding the responsibility towards the customers, the organisation has developed systematic store-level information channels so that the purchasers can be updated about the new products and services. In the case of product merchandising, the organisation has developed efficient in-store promotions and information of products. In the distribution centres, the quality of products, manufacturing date and date of expiry have been monitored so that any faults of the suppliers can be overturned. Also, the information about the grocery products and farm items has been maintained efficiently to manage any issues regarding quality (Lacoste, 2016). Human Resources Human resources of Wal-Mart have highly contributed to the efficient supply chain management of the firm. By promoting encouraging ideas towards the suppliers and distributors, the organisational subordinates help the associates to grow their service facilities and infrastructure. Based on the balanced scorecard of business, the subordinates have readjusted the business layouts to become more competitive (Drake, 2012). Also, efficient feedback from the regular customers has been helpful to improvise the service structure according to the suitability of the purchasers. As Wal-Mart is a multinational retail business, the organisational staffs have to deal with different cultures and language (Gillespie, 2006). Therefore, identifying the most suitable approaches towards the suppliers, distributors and trading partners, Wal-Mart has secured momentous progress in the business. Sales and Operations Planning Sales and operations planning can be identified as one of the key features of the developed supply chain management of Wal-Mart. By identifying the market popularity of any product, the sales team has promoted significant demand-supply analysis to get the maximum benefit out of the product. Also, in the case of managing the sales and organisational operations, significant training and development programmes have been organised for the staff members to deal with the customers in a most suitable way (Ghemawat, 2006). According to the sales and demand, the inventory has been managed using modern technology. In this way, both time and investment can be saved for the organisation. Forecasting Business forecasting is another vital parameter for the supply chain management of Wal-Mart. By acknowledging the supply and demand of products, the sales team has identified most suitable inventory management procedure suitable for business growth. Herein, the incredible logistics management and supply chain network of Wal-Mart can play a massive role to decrease the inventory reducing the cost of inventory management. Efficient inventory management system and business analysis can be highly admired for the job (Freeman, 2006). Hence, proper sales forecasting within a market has helped the business to minimise additional business costs. Sustainable value networks of the business have also contributed to the business forecasting of the firm. Wal-Marts Supply Chain Strategy Keeping Sales Growth Higher Than Inventory Growth In order to succeed in the current business scenario, the Wal-Mart management decided to keep the inventory growth rate slower as compared to the sales growth rate. This strategy will be helpful in increasing the demand in the market and provide the company with a better revenue model. The company decided to eliminate the excess inventory that would reduce the operational costs by around $6 billion. Hence, the strategic move of the management would help the company to reduce the operational expenses and increases the profit ratio (Feinstein Stefanelli, 2012). Furthermore, the money invested on buying the excessive inventory can be used in developing the e-commerce platform and other business activities of the company. It can be seen that Wal-Mart invested the money on marketing and promotional activities in place of keeping excessive inventory that increased the sales figure for the company. It is important for any organisation to maintain the Just-In-Time strategy that reduces the operational costs by minimising the procurement expenses and the expenses of maintaining a larger inventory (Ritchie-Dunham Rabbino, 2011). Hence, it can be seen that the new strategy of Wal-Mart helped the company to increase its revenue by around 22% and became a major factor supporting the survival and growth of business in the global retail industry. Sustainable Value Networks Wal-Mart has been developing value added networks of non-profit organisations, government agencies, suppliers and employees to make it supply chain system green. It has been focussing on reducing the economic externalities and environmental issues by improvising new technologies and green strategies. In the past years, Wal-Mart narrowly aimed at improving its operations and supply chain systems, but with increase concerned among the public, the company has shifted its supply chain system into green strategies to improve its status in the international market and seek growth (Rothwell Kazanas, 2013). The green supply chain policy of the company has been identified as a core competency of the organisation that has allowed Wal-Mart to seek competitive advantage over its rivals. A table has been given below that presents the Wal-Marts sustainable value networks and the goals that has implemented by the Wal-Mart management to have a sustainable supply chain system. Wal-Marts Sustainable Value Networks Goals Networks To supply products by 100% renewable energy Alternative Fuels Greenhouse Gas Strategy Global Logistics Energy, Construction, Design Maintenance Tocreatezerowaste Internal Procurement Operations Packaging Tosellgoodsthat sustain our environment and resources Chemical Intensive Products Electronics Food Agriculture Seafood Forest Paper Jewelry Textiles It can be seen from the above table that Wal-Mart management aims to reduce the waste produced during the operations and sell products that sustain the environment and natural resources. Furthermore, the company aims to supply products using 100% renewable energy (Harris, Watson, Leopold, 2015). Wal-Mart has implemented necessary strategies to save the environment and follow sustainable approach in its supply chain system. Counter Arguments to Wal-Mart sustainability Wal-Mart has increasingly focused on sustainability initiatives to improve its operations and supply chain system. But, as the history dictates that there is always a reason to worry, there has been much criticism against the green policy of Wal-Mart Supply Chain System. Many people say that Wal-Mart management is not able to sustain the green initiatives implemented by company. The company needs to spend around $550 million to make it supply chain system sustainable and achieve its targeted goals. Hence, it can be seen that the company faces different challenges to carry on its operations according to the sustainable strategy. It faces challenges regards to increased costs, criticism of factory labour conditions and sub-optimal product assortment. Hence, it is important for the company to take these challenges seriously and improvise new strategies to minimise the issues (Hollenbeck, Zinkhan, Keller, 2006). The company may buy products from new suppliers that would help to reduce t he procurement expenses. Furthermore, it can initiate the reduced inventory strategy to minimise the costs. Hence, a new way of supply chain system can be helpful for the company to seek success in the overwhelming competitive market. Conclusion Throughout the discussion of the supply chain management of Wal-Mart, one thing is significantly clear that the organisation has selected some of the best picking systems and maintenance technology to manage the supply and inventory of products at the cheapest way. Proper inventory control, barcode technology, transportation system and scheduling have been chosen wisely so that the business hours of stores and distribution channels can be utilised at the highest probability. Furthermore, more than 10,000 retail suppliers of Wal-Mart have been linked to the retail channel to maximise the sales and inventory management. Effective investment and e-commerce system of Wal-Mart has significantly contributed to work out most significant contingency plans supportive for business growth. In order to provide uninterrupted services towards the massive client base, Wal-Marts supply chain management and logistic strategies have played massive roles. Meanwhile, it is the supply chain management of the company that binds the stockholders, distributors, customers and suppliers of Wal-Mart. References Blanchard, C., Comm, C., Mathaisel, D. (2008). Adding value to service providers: benchmarking Wal Mart.Benchmarking: An International Journal,15(2), 166-177. https://dx.doi.org/10.1108/14635770810864875 Chiou, L. (2009). Empirical Analysis of Competition between Wal-Mart and Other Retail Channels.Journal Of Economics Management Strategy,18(2), 285-322. https://dx.doi.org/10.1111/j.1530-9134.2009.00215.x Clemons, E. (2012). Carrying your long tail: delighting your consumers and managing your operations.Strategic Direction,28(3). https://dx.doi.org/10.1108/sd.2012.05628caa.003 Colla, E. Dupuis, M. (2012). Research and managerial issues on global retail competition: Carrefour/Wal Mart.Intl J Of Retail Distrib Mgt,30(2), 103-111. https://dx.doi.org/10.1108/09590550210418128 Drake, M. (2012).Global supply chain management. [New York, N.Y.]: Business Expert Press. Feinstein, A. Stefanelli, J. (2012).Purchasing. Hoboken, N.J.: Wiley. Frazelle, E. (2012).Supply chain strategy. New York: McGraw-Hill. Freeman, R. (2006). The Wal-Mart Effect and Business, Ethics, and Society.Academy Of Management Perspectives,20(3), 38-40. https://dx.doi.org/10.5465/amp.2006.21903479 Ghemawat, P. (2006). Business, Society, and the "Wal-Mart Effect".Academy Of Management Perspectives,20(3), 41-43. https://dx.doi.org/10.5465/amp.2006.21903480 Gillespie, D. (2006). The Wal-Mart Effect.Academy Of Management Learning Education,5(3), 378-379. https://dx.doi.org/10.5465/amle.2006.22697027 Gopalakrishna, P. Subramanian, R. (2008). Understanding virtual value chains in a retail environment: a case study of Wal-Mart.IJPQM,3(3), 263. https://dx.doi.org/10.1504/ijpqm.2008.017498 Harris, L., Watson, T., Leopold, J. (2015).The strategic managing of human resources. Harlow: Financial Times Prentice Hall. Hollenbeck, C., Zinkhan, G., Keller, J. (2006). Generating Intrinsic Customer Value: Examples from Wal-Mart.Mark Rev St. Gallen,23(3), 16-20. https://dx.doi.org/10.1007/bf03249117 Jacoby, D. Economist, T. (2014).Guide to supply chain management. New York: The Economist. Khan, S. Ashta, A. (2013). Managing Multi-Faceted Risks in Microfinance Operations.Strat. Change,22(1-2), 1-16. https://dx.doi.org/10.1002/jsc.1918 Lacoste, S. (2016). Sustainable value co-creation in business networks.Industrial Marketing Management,52, 151-162. https://dx.doi.org/10.1016/j.indmarman.2015.05.018 Margulis, H. Yoshpe, H. (2014).Procurement. Washington: Dept. of Defense, Industrial College of the Armed Forces. Nagurney, A. (2010).Sustainable transportation networks. Cheltenham, UK: Edward Elgar Pub. Perks, N. (2014). Managing the HR challenges of a major global merger.Strategic HR Review,4(1), 24-26. https://dx.doi.org/10.1108/14754390480000577 Ritchie-Dunham, J. Rabbino, H. (2011).Managing from clarity. Chichester: J. Wiley. Rothwell, W. Kazanas, H. (2013).Planning and managing human resources. Amherst, Mass.: HRD Press. Sehgal, V. (2011).Supply chain as strategic asset. Hoboken, N.J.: Wiley.

H.B Fuller and the Street Children Essay Example

H.B Fuller and the Street Children Essay Background of the case is the misuse one of the adhesives, Resistol, a toluene base glue, by the street o children of america, where the social economic were taken part of this situation. The resistol were produced by H. B Fuller company,a global manufacture of adhesives, selalants, and other specialty chemicals, and had operations in over 40 countries in North America, Europe, Asia and Latin America. H. B Fuller 1994 total revenue : $ 1. 97 B with total profits $ 354 M and by the year 1995 total revenue : $ 1. 243 with total profits $ 392 M, 15% of sales revenue came from latin america or 27 % accounted of its profits. Case Analysis Honduras and guatemala are two countries where fuller markets it glue products and the two countries where resistol abuse is most pronounced, in 1993 honduras had per capita GDP of only $ 1950, rate of unemployement up to 20 %, guatemala was doing slightly better with per capita GDP of $ 3000 and rate of unemployment rate about 15%. More than a third of people in Honduras and guatemala are below poverty, and this ecnomic condition directly affected to Family Life situation commonly unstable, stressful conditions, husbands abandoned their wives and children, the countless children runaway from homelife and roamed the city street, street children uses glue (H. B Fuller) by sniffing them (glue addicted) as the way to â€Å"get-away† from their real life condition. For years H. B Fuller had been pressure by child advocate groups in central america and the united stats, and encouraged the company to minute amounts of mustard seed-oil a common food additive, reported virtually eliminated abuse of its glue. In march 1989 legislature of honduras passed decree 36-89 which banned importing or manufacturing solvent based adhesives that did not contain mustard oil. This situation surely disadvantages for H. B Fuller company business envorenment , H. B. We will write a custom essay sample on H.B Fuller and the Street Children specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on H.B Fuller and the Street Children specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on H.B Fuller and the Street Children specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Fuller subsidiary began lobbied the government to have the law revoked, brought some data and showed by adding the mustard seed oil caused : reduce the glue effectiveness, the smell would irritating to legitimate user, the substance was potentially carciogenic. H. B Fuller also took several actions related to help to prevent glue addiction for street children, in order to reduce the avaibility of glue to children they discontinued selling the glue in small jar, paying the social worker to work with street children and began providing information to distributors warning of the dangers of resistol addiction. The actions keep continued on july 16th, 1992, the company stop selling the glue to retailer and only sell the glue to industrial customer in large tubs and barrels and cooperate with dirstributor to set up new control restricting distributions in retailer, on 1994, the company decided to change the toluen based into cyclohexane and increased the price up to 30% it further out of reach of children, of these moves, the company said, would discourage use of this glues among street children. In 1995, company issued a statement claiming that in reality it, â€Å"neither manufactured nor sold resistol† instead the company, asserted it was a subsidiary of a subsudiary of the company in central america that had actually made and sold resistol, and claims that the company was responsible the deaths of children â€Å"are nothing More than attempt to hold fuller liable for acts and omissions of its secon tier guatemalan subsidiary. Questions and answer of this case 1. In your judgment, is H. B Fuller responsible for the addiction of street children to its resistol product ? Do you agree or disagree with the statement that the social conditions in honduras and guatemala are ultimately responsible for misuse of H. B fuller’s products and that neither the product nor the company is to blame ? Do you agree or disagree that a parent company is not responsible for the activities of its subsidiaries ? Explain your answer fully. a. We don’t think its entirely the company ‘s responsible, the countries socio economical condition’s are the major factor for the addiction of street children to H. B Fuller resistol product, the social worker in the case, stated â€Å"when he inhales resistol, he hallucinates about his mother caressing him† it was what an abandoned child who habitually sniffed glue in mind. b. Our syndicate opinion agree, the government and children’s advocate also should took an action, not just blemed the company, the situation is more to socioeconomic condition, the company just doing the market of their product properly, evenmore with these situation they already did their best acts such paid social worker to work with street children. . Subsidiaries operations and activities are known by the parent company, parent company should responsible to take an action if theres any illegal activities by its subsidiaries, in this case the subsidiaries juast doing fine with their business and help the countries economic condition. 2. In your judgment did H. B. Fuller conduct itself in a morally appropriate manner? Explain your answer. We think that the c ompany already did their best actions : * discontinued selling the glue in small jar paying the social worker to work with street children * providing information to distributors warning of the dangers of resistol addiction. * on july 16th, 1992, the company stop selling the glue to retailer and only sell the glue to industrial customer in large tubs and barrels. * set up new control restricting distributions int retailer * on 1994, the company decided to change the toluen based into cyclohexane * increased the price up to 30% gt; to further out of reach of children 3. What, if anything, should the company have done that it did not do? There are some actions that company should be taken : * Cooperate with the government (social departement) to campaign the dangerous and the effect if the product being misused. * Company should recruit one person of the street children community and he’s former of glue addiction as the figure and make some testimonial about the dangerous of glue addicted. Recommendation For HB Fuller Company 1. Make Innovative Product It is stated that in 1994, the company decided to change the chemical formula of its glue make it less attractive to children. The toluene in the glue was replaced with the chemical cyclohexene which smells less sweet and is less volatile than toluene, although like toluene it too produces an intoxicating high and has similar toxic effects on the body. It will be much better for Fuller if they can make glue product that do not contain any dangerous substances. Cyclohexene itself still able to make high and the tremendous health problem effects still remain inside it. In 2001 the banning of toluene and cyclohexane outright in Latin America is now the goal. Chile, Venezuela and Argentina already have laws prohibiting their use . If Fuller do not want to use mustard seed oil due to the stickness quality, Fuller can try to produce a safe product, this kind of matter will not occur in the future, and it will be much easier to Fuller to re-enter the Latin America market. By producing a safe product, Fuller’s employees will be more loyal to the company. Because when they produce the product, they will have direct contact with the product that will endanger their health in the future. Thus, the research here is extremely needed in order to avoid the misuse of the product and to maintain the customer and employees loyalty. The research will be costly at first, but after the winning product is produced, all the cost and the wait will be worth. 2. Controlling the Subsidiary Company In 1995, the Fuller company issued a statement that the holding company did not have any relation and responsibility with the subsidiary company did. A holdingcompany must also responsible in what subsidiary company does, because it is related with the company reputation. By controlling the subsidiary company, this kind of matter could be avoided before, so the cost in recalling the product could be eliminated. Recommendation For the Government . Fix the Economic Condition According to ChildHope, there are about 40 million street children in Latin America. It estimates that nearly all of these children use or have used common street drugs, glue and thinner being the most widespread because they are among the cheapest . These large numbers of street children is rooted from the poor economic condition in Latin America, especiall y in Honduras and Guatemala. The hard economic conditions in these two countries make the parents easily abandon the children. They are too busy – or too poor- to take care of their children. The parents should fulfill their basic needs like home, food, clothes, education and love. Here is the role of the government. The government should fix the economic condition, like opening more job opportunities. The street children are valuable assets. If the government can educate and train them well, the prosperity of the street children will increase and they can have a better life. By having a better life, they will not depend to drugs anymore as a media to escape from reality. 2. Monitor The Distribution of The Product In 1992, Fuller recalled its product from the market. But in Honduras and Guatemala, the company still sells the product directly to industrial users, eliminating the distributor in order to have better Resistol control off the black market. The government has try to tighten its distribution system, and is no longer selling the glue through retail outlets but many activists say there are many ways to make the product reach the hands of children, like pay the factory worker to pass the glue or even try to steal the jars glue. The government should pay more attention in this matter. By better monitoring the distribution, the government can reduce or minimize any leaks to avoid this matter. . Collaborate with NGO and Fuller Company The government can collaborate with NGO and Fuller to discuss together so all party can have win-win solution to solve this problem. So any decision or law made will not harm one party. Like the company gives the street children a course to improve their positive ability so it can be used in the future to earn m oney. It could be as part of company CSR and the government could subsidy the company to bear the cost together. Conclusion Although Fuller made every attempt it thought was necessary to prevent its products from causing harm, it could have provided more intervention. First, H. B. Fuller should have put more research into mustard seed oil and its effect on adhesives like the United States’ chemical companies had done. Research into this solution would involve consulting with the FDA to solidify positive results. This could have very well been an easy solution to Fuller and the Latin American children. Second, Fuller should have decided to discontinue its product earlier than it did. If it did make this decision, then all sales should be eliminated, not just to retailers but to industrial vendors as well. Lastly, the company should have communicated more effectively with its parent company in the US to formulate a sound plan to addressing its ethical dilemma.

Research Questions Example

Research Questions Example Research Questions – Book Report/Review Example College: Despite the content of the Bowling of the Columbine film, united s experiences an overwhelming rate of gun related crimesand killings. The United states have made some steps in initiating laws to control gun purchase and ownership. Moore (2002) argues that Americans are violent and gun control laws should be enacted because easy access to guns necessitates killings . The second amendment was partly influenced by the Bowling for Columbine film. Criticism and rising concern on gun violence fueled the need for personal responsibility on gun use and increased police patrols. The amendments achieved collective rights, sophisticated collective rights and standard model to different classes of people and defend their right to ownership of firearms. The documentary style used in the film brings out the message the movie is intended to deliver. The objective of the film is to bring out sanity and rationality of the Americans. Political activism in the movie is used to show the root c ause of America’s plight and long history in gun violence (Petrie & Joseph, 2012). The use of cartoons and real shooting indicates the ruthless killings in the state that are triggered by loose morals and racism. Personal bias is evident in the way Moore tries to bring out ideas from his personal perspective. For example, the critic on the governments laxity of control of gun violence and political exploitation. The language used in the film is easy to understand and is characterized by minimal profanity to make the movie interesting. Critics argue that although the movie has cheerful scenes but it is ironical in that it has been disapproved by many reviewers.ReferencesMoore M., (2002). Bowling of Columbine. Alliance Atlantis Communications Film. Petrie, D., and Joseph M., (2012). The Art of Watching Films. Toronto, N.Y: McGraw-Hill.

Asign 1 Information Technology Planning Process Essay

Asign 1 Information Technology Planning Process - Essay Example e details incorporated in the plan (what); the earmarked locations for implementation (where); the rationale for the planning process (why); the relevant time frames and planning period (when); and finally, the actually planning process (how). Roto-Rooter is a plumbing and drain cleaning service organization that originated in 1935 (Roto-Rooter, 2013). It was reportedly founded by Samuel Blanc and was eventually sold to Chemed Corporation in 1980. Currently, the organization was disclosed to operate in more than â€Å"100 company-owned branch and independent contractor territories and approximately 500 independent franchise operations, serving approximately 90% of the U.S. population and parts of Canada† (Roto-Rooter, 2013, par. 4). From the interview with Swanson, it was revealed that the organization has acknowledged the relevance of IT to be incorporated within their operating and telecommunications system. It was acknowledged that the IT planning process starts off with the identification and aligning with the overall goal: â€Å"to be the premier provider of repair and maintenance services. As always, we will continue to listen to customers and expand service offerings to meet and exceed their changing expectations† (Roto-Rooter, 2013, par. 3). Due to this goal, the IT planning process initiated with determining the needs of demands of the consumers. The Customer Satisfaction Manager, Pat Swanson, is the person responsible for governing and administering the planning process. The inputs to be incorporated in the plan include the financial targets, for instance in a particular year: (1) an increase of 10% in market share; (2) greater customer satisfaction as evidenced from 10% decline in customer com plaints; (3) increased locations and products; and (4) a10% increase in independent contractors and franchises through information technology and applications. According to Swanson, the earmarked locations in expanding services and operations would be in

Individual Differences in Human Sexuality Research Paper

Individual Differences in Human Sexuality - Research Paper Example Human sexuality is a product of a whole range of factors that vary from one individual to another, some of which are changeable e.g. environment, food and nutrition, and physical activity whereas others are not e.g. genes and nature of an individual. Similarly, outlining normal sexual behaviors is complicated because different sexual behaviors have their own cultural, religious, or sociological reinforcers; â€Å"Defining normality is extremely difficult (and arbitrary), because the definition involves making a value judgment and therefore labelling how we view other people† (de Silva, 1999). For example, while homosexuality is considered a positive and normal variation of human sexual orientation in light of social and behavioral sciences (American Psychological Association, 2015), it is condemned by Abrahamic religions that consider it a negative and abnormal variation of human sexual orientation. Sociologists generally emphasize either experiential or physiological determinants in their attempt to explain individual differences in the expression of human sexuality (Hogben and Byrne, 1998). Although it has been reported that individual differences in sexual behavior can be because of hereditary differences, not much is known about human sexuality’s specific molecular genetic design. Dopamine in general and the DRD4 receptor in particular plays a very important role in determining sexual behavior. One pathway to mediate individual variation in the desirability, function, and arousal for sex in humans is related to allelic variants coding for variation in protein concentrations in key areas of brain and DRD4 receptor gene expression (Zion et al., 2006). Aspects of human sexuality common to a vast majority of people include but are not limited to masturbation, genital development and maturity with the onset of puberty, desirability of sex with members of the opposite gender, emotional connection with the sexual partner, maximum

Gross Domestic Product and Living Standards Essay

Gross Domestic Product and Living Standards - Essay Example This paper is being carried out to evaluate and present three equivalent approaches in calculating the GDP: the value-added approach which looks at the production of firms; the income approach which determines where firms spend their revenues; and expenditures approach which assesses where households spent their income (How Do We Measure GDP 1). Though all these approaches come up with the same value for GDP, the most commonly used method is the expenditure approach. In this equation, consumption and investment represent the amount spent on final goods and services. Meanwhile, the export minus imports in the equation which is often referred to as net exports is a method of adjusting the expenditures on goods produced abroad (imports) and adding back in the products and services not consumed domestically (exports).  where private consumption represents most of households expenditures on food, housing, etc.; where government consumption represents the sum of governments spending on f inal goods and services such as salaries of the public servant, purchase of weapons for the military, etc.; where investment is defined as business investment in the economy, and net exports show the difference between gross exports and gross imports (Gross Domestic Product 2-8). GDP is one of the most popular measurements of wealth in a certain country. As discussed above, GDP measures the amount of production in a certain economy on an annual basis. Since the amount of production is an indication of how much input an economy has and how efficient its technology is in converting these input into final goods and services, it is also a potent indicator of the capacity and capability of an economy. A rise in real GDP indicates a rise in the overall production which also signals more efficiency in the economy in the utilization of its resources. Using another approach, the GDP is also an implication of the amount of wealth in the country as it sums up the expenditures of all the player s in the economy. Viewing it in another way, GDP is an indication of how much money each sector has in the economy to be able to purchase final goods and services. In short, GDP is an indicator of a country's purchasing power as GDP represents the sum of purchases all the economy players make in a year. GDP is therefore argued as one of the indicators of an economy's standard of living as an increase in GDP signifies more goods and services being produced and consumed (GDP and Living Standards 1).  GDP can also be used as an indicator of the problems that an economy faces at a certain time. As GDP is composed of the performances of actors in the economy, the equation is used to pinpoint a certain sector which is not performing efficiently. For example, a decrease in GDP is observed in a certain year. The cause of the contraction of the GDP can be traced in the equation by looking at the values recorded by different players.  

What Is Finishing School Marketing Essay

What Is Finishing School Marketing Essay A finishing school is the final polish to your education to make you an all-rounder with a good personality, grooming, excellent personal etiquette and dress sense. A well groomed person with a pleasant personality stands out in a crowd and has a higher chance of ready acceptance in any setting be it the job market, family environment or peer group. Need for a Finishing School None of us can truthfully say that we are perfect and have nothing more to learn. Life is a school with live experiences. At our finishing school we give you the accumulated wisdom of our faculty to help you move up in your life. There are two ways to learn one by making mistakes and the other by learning before you make the mistakes. We believe that we can make a difference in your life by helping you move upward towards your goals and ambitions. Grooming in a Finishing School You learn the art of conversation, the quietly elegant as well as the flamboyant style of dress and grooming, the art of conversation, managing to live within your income, tips on saving and investment, handling aggressive behaviour with calm and poise and to manage your time effectively. This is only an outline of things and each specific need has a program to handle it. The ways of learning in a Finishing School Our programs are FUN and learning has never been so easy. Practical learning always makes for more effective retention and we follow this approach in all areas of our programs. Studies about learning methodology reveal that kinesthetic, visual and auditory learning has a better appeal and makes for better understanding. Our course modules are developed keeping these principles in mind. Age no bar for a Finishing School student A person can enrol in our finishing school at any age between 7 and 70. We believe that there are no barriers to learning. Our primary programmes are aimed at the segment seeking employment immediately or in the near future. These short-term courses help you enhance your basic knowledge and skill and give you additional inputs to make you stand out in the crowd. Programmes for children, teenagers, parents, brides and grooms and the retired person are also available in our finishing school. HISTORY OF FINISHING SCHOOLS: Switzerland is known for its private finishing schools, such as Institut Villa Pierrefeu or Institut Alpin Videmanette (now closed), where Diana, Princess of Wales studied, and Mon Fertile, where Camilla, Duchess of Cornwall was partly educated. The finishing school that made Switzerland renowned for such institutions was the Institut Villa Mont Choisi, founded in the 1870s, which closed in 1995/6. Other notable schools included Institut Chateau Beau-Cedre which closed in 2002. The term finishing school is occasionally used in American parlance to refer to certain small womens colleges, primarily on the East Coast, that were known for serving to prepare their female students for marriage. Since the 1960s, many of these schools have become defunct as a result of financial difficulties stemming from parents decreased interest in paying for such an education for their daughters. FINISHING SCHOOLS IN INDIA: Finishing School is a supplementary training school popular in India that attempts to make-up for deficiencies of low-tier colleges by providing specialized vocational training in technical fields such as computer programming and information technology. The recent boom in the Indian Economy has further enhanced the need for such finishing schools. These IT finishing schools cover technical skills as well as communication and problem solving skills. The biggest advantage of these finishing schools is that these schools cut down the deployable time for a company. Other finishing schools attempt to make up for deficiencies in the Indian secondary education system with regards to math and science education and bring the student up to the level necessary for attending university and gaining admission. For instance, it is not uncommon for Indian students to spend an entire 1 to 2 years studying in a tutorial cram school after secondary education to gain entrance into a top Medical or Engineering school. Western Countries are often flooded by extremely over-prepared and well networked Indian students, to the point of putting their own students at a disadvantage to their own rule and merit based college entrance and scholarship award systems where cram schools are virtually unknown, particular in Engineering and Medicine, areas which the Indian cram school focus on. WELL KNOWN FINISHING SCHOOLS IN INDIA: PRIYA WARRICK FINISHING SCHOOL, NEW DELHI WALCHAND DALE CARNEGIE FINISHING SCHOOL, BANGALORE GOOD SHEPHERD FINISHING SCHOOL, OOTY ECOLE SOLITAIRE, PUNE MODERN DAY FINISHING SCHOOL, MUMBAI SWISS PERSONA FINISHING SCHOOL, NEW DELHI ANOORADHA PATELS FINISHING SCHOOL, MUMBAI RIGHT STEP FINISHING SCHOOL, CHENNAI MAKEOVER FINISHING SCHOOL, GHAZIABAD 1.2 FRAMEWORK of SERVICES PROVIDED Level-1 Elementary level Concept of language Usage grammar Parts of speech Sentence formation skills Dialogue session Creative simple terminology Soft-skill development Different usage of action words Questioning skills Messaging skills Level-2 Advanced level Ideal Introduction Self-Confidence Perfection Session Listening Module Vocabulary Pronunciation Session Preparing Impressive CVs Manners: Request, Offer Permission Art of Thanking People Package for Corporate Executives Communication Skills Business Communication Verbal and Non Verbal Communication Active Listening Behavioral Telephonic Skills Behavior Traits Body Language Tone Presenting yourself Positive Attitude Confidence Building Etiquette Telephone and e-mail Etiquette Mannerism Art of Dressing Conversational Styles Change Management Understanding Change Causes of Change Resistance to Change Acceptance of Change Presentation Skills Public Speaking Presentation by Participants Role Plays Level-B Creativity Brainstorming Session Role Plays Small Projects Time Management Maintaining Time Log Prioritization to Works Art of Delegation Desk Paper Management Leadership Leadership Styles Dos of Effective Leadership Perception for Leadership Leadership by Delegation Team-Work We feeling Factors Blocking Contributing Team-Work Stages of Team development Conflict Management Techniques Practical Cases Stress Management Goal Setting Presentations and Role Plays Video Films Management Games Case Studies Package for Housewives known as Be a perfect lady Level-1 Personality Development Confidence Building Social etiquette: Walking, Talking, Sitting Dinning Etiquette Developing Conversational Skill Improving Body Language, Gestures Postures Personal Counseling Making your Importance felt in your family Level-2 Art of entertaining guest in Hotel Home Accompanying Husband to the Business Party Understanding Man Woman Relationship Advanced Dinning Etiquette Home Management Beverages: Cocktail Mock tail Preparation Developing Styles Special Sessions on Make-up, Hair style, Art of dressing Package for Spoken English Level Fees: Basic Level Rs.4, 000 Intermediate Level Rs.5, 000 Advanced Level Rs.7, 500 Duration: 3 Months Timings: Basic Level Morning: 8:00-9:30 Intermediate Level Noon: 4:00-5:30 Advanced Level Evening: 6:30-8:00 Days: Batch-1: Monday, Wednesday, Friday Batch-2: Tuesday, Thursday, Saturday Crash Courses Duration Fees: 5 Days: Rs.1500 10 Days: Rs.3000 15 Days: Rs.4500 Fees structure Package Fees (Rs.) For Students 5,000 For Corporate executives Level-A Level-B 7,000 9,000 For Housewives 4,500 Spoken English Basic Intermediate Advanced 4,000 5,000 7,500 Computer course Ms-office Tally 4,000 5,000 Crash courses 5 days 10 days 15 days 1,500 3,000 4,500 1.2 (A) Service Features 1.3 PROJECT REASONING: We have chosen to prepare a Project Feasibility Report on Finishing School wherein we have mainly focused on three groups as our target segments: Students Corporate executives Housewives In the context of Ghaziabad (Uttar Pradesh), we think the scope for the growth of our business is high due to following reasons: It is considered that the level of English in Ghaziabad is comparatively low due to influence of vernacular language specially Ghaziabadi. The result of our market survey also reflects the same scenario that the majority of the respondents prefer to join the finishing school to get fluency in English. This aspect can be taken as important opportunity for our business. Due to increasing professionalization of corporate enterprises, demand for well groomed professionals is increasing .To survive in such competitive scenario people are moving to such institutes which help them in grooming their personality and also in bringing best in them by giving their personality a complete touch. In Ghaziabad the competition level in this field being low there is a high growth opportunity available for us. We will survive and expand our business by providing best qualitative services to our customers and by maximizing their satisfaction. 1.4 FUTURE EXPANSION: Our Finishing School, Grooming Persona will constantly update its market knowledge so as to cater to the changing aspirations of our customers by providing such services as would become the paradigm of excellence for others in the same industry. In future we would like to expand our business by opening more branches of our school at various locations. And we are also thinking of having tie-ups with corporate. 1.5 FEASIBILITY STUDY: A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product. You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established. Feasibility studies address things like where and how the business will operate. They provide in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan. WHY ARE FEASIBILITY STUDIES SO IMPORTANT? The information you gather and present in your feasibility study will help you: List in detail all the things you need to make the business work; Identify logistical and other business-related problems and solutions; Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; and Serve as a solid foundation for developing your business plan. Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services. This is especially important for store-front retail businesses where location could make or break your business. For example, most commercial space leases place restrictions on businesses that can have a dramatic impact on income. A lease may limit business hours/days, parking spaces, restrict the product or service you can offer, and in some cases, even limit the number of customers a business can receive each day. COMPONENTS OF FEASIBILITY STUDY legal feasibility technical feasibility human resource feasibility market feasibility financial feasibility LEGAL FEASIBILITY To define the legal and corporate structure of the business. A Legal Feasibility Study may also include professional background information about the founders and principals of the business and what skills they can contribute to the business. Legal feasibility study should include: Description of Your Business Structure Description of Your Organizational Structure Internal and External Principles and Practices of the Business TECHNICAL FEASIBILITY The Technical Feasibility Study assesses the details of how you will deliver a product or service (i.e., materials, labour, transportation, where your business will be located, technology needed, etc.). Think of the technical feasibility study as the logistical or tactical plan of how your business will produce, store, deliver, and track its products or services. A technical feasibility study is an excellent tool for trouble-shooting and long-term planning. In some regards it serves as a flow chart of how your products and services evolve and move through your business to physically reach your market. HUMAN RESOURCE FEASIBILITY It deals with the recruitment and selection of the proper kind of personnel in the various departments and also coming up with the ways of training, developing and retaining them by provision of various incentives and perks relevant to their needs and requirements. MARKETING FEASIBILITY All feasibility studies should look at how things work, if they will work, and identify potential problems. Feasibility studies are done on ideas, campaigns, products, processes, and entire businesses. Feasibility studies assess something and consider both pros and cons. They analyze potential business scenarios. A Marketing Plan maps out specific ideas, strategies, and campaigns based on feasibility study investigations that are intended to be implemented. Think of market feasibility studies as a logistical study and a marketing plan as a specific, planned course of action to take. What should be Included in a Market Feasibility Study? Things to Include in a market feasibility study include: Description of the Industry Current Market Analysis Competition Anticipated Future Market Potential Potential Buyers and Sources of Revenues Sales Projections FINANCIAL FEASIBILITY A financial feasibility study projects how much start-up capital is needed, sources of capital, returns on investment, and other financial considerations. It looks at how much cash is needed, where it will come from, and how it will be spent. A financial feasibility study is an assessment of the financial aspects of something. If this case, for starting and running a business. It considers many things including start-up capital, expenses, revenues, and investor income and disbursements. Other portions of a complete feasibility study will also contribute data to your basic financial study. A financial feasibility study can focus on one particular project or area, or on a group of projects (such as advertising campaigns). 1.6 WHAT IS SERVICE? A service is any act or benefit that one party can offer to another that is essentially intangible and does not result into ownership of anything. CHARACTERISTICS OF SERVICE: No Characteristics Marketing Implications Strategies 1 Intangibility No storage No ready display Communication problem Pricing difficulties Tangible clues like documentation Personal sources Word of Mouth Organizational image Post purchase communication 2 Inseparability Consumer Involvement in production Personal Selling Demand-Supply Match Selection training of contact person Manage consumers Multi-site location 3 Variability Difficulty in standardization Difficulty in Quality Control Service blue-print Training Internal External Customer satisfaction survey Staff monitoring 4 Perishability No inventorisation Complementary service Reservation system Part time employees during peak time Future expansion Complementary services 1.7 PARTNERSHIP DEED: DATE TIME: This agreement of partnership deed will execute on 1ST APRIL, 2013. Name Address of Partners Adrika Sharma- B-9, Shiksha Niketan Appts, Sec-5, Vasundhara Shefali Sharma- Kala Vihar, Mayur Vihar Extension, New Delhi Bhumika Yadav- B-16, Kaushambi, Ghaziabad A] NAME The business of the firm will be carried on under the name Grooming Persona. However the partners shall be entitled to change the name of the firm as agreed upon. B] BUSINESS OF PARTNERSHIP The business of the firm will be to provide training that results into development grooming of ones overall personality and makes him marketable in this cut-throat competitive market. C] DATE OF COMMENCEMENT The date of commencement of partnership is 1ST APRIL 2013. D] PLACE OF BUSINESS The principal place of the business of the firm will be at Address: 4th Floor Swapnil Complex, Raj Nagar Extension, Ghaziabad, Uttar Pradesh E] DURATION It is not fixed. F] CAPITAL The initial capital of the firm will be Rs.12,30,000 equally contributed by all the 3 partners. G] DRAWINGS Drawings can be made by the partners as many times as he wish in the year taking into account the respective accounts. H] INTEREST We will be giving the interest of 5% on capital and we will be charging the interest of 6% on drawings. I] SHARE IN PROFIT OR LOSS Profit or loss of the firm will be shared equally among all the partners. J] ACCOUNTS The books of accounts of the firm will be closed once in a year preferably from April 1 to March 31. K] BANK ACCOUNTS That the bank account of the firm will be maintained in SBI, Vasundhara branch in the name of the firm which 2 of the working partners would be entitled to handle as agreed by all the partners. They shall be authorized to avail all type of facilities in the name of the firm that are generally allocated by the banks. TECHNICAL FEASIBILITY STUDY: 2.1 Plant Layout: 4,500 sq ft 2.2 Equipments: LCDs, computers, audio-video materials, Library, computer lab will act as a physical evidence. 2.3 PROCESS OF PROVIDING SERVICES: EntryOur Service delivery process will be as follows:- Inquiry about the courses offered Customers can be Students, Corporate executives or housewives Is he interested in joining school? Exit End Follow up ask the reasons for not joining c Admission Process (Collection of fees and advancing receipts) Training/Teaching End Evaluation at the end of the course End Awards and Certificate to them who successfully complete the course Exit 3. MARKET FEASIBILITY STUDY: 3.1 7 Ps of Marketing: Service Product level chart No. Level Service Offers 1 Core benefit Personality development 2 Basic product Qualitative teaching by competent faculties Lucid Study materials With library lab facility 3 Expected product Good infrastructure Regular classes Good interior exterior Competent faculties 4 Augmented product Individual attention Cultural activity celebration Well equipped Library Lab Video-conferencing Ergonomics aesthetic arrangements 5 Potential product Indoor games Health meditation facilities Personal coaches Better life career opportunity Price refers to Value for money. In our case Price refers to the course fees. Taking into account all the factors stated below we have determined most competitive price for our training packages. Price = Quantity of money received by service provider Quantity of service received by the customer Pricing Methodology: Our Pricing strategy is based upon Going rate pricing method. We have decided the fees structure for various training package which is nearer to the fees charged by our rivals so as to compete with them. Pricing Objectives Primary Objective: Being new entrant in this industry the primary objective of our pricing strategy is Survival and profit maximization. Secondary Objective: Once we get established in the market and achieve brand reputation then we would like to maximize our market share by opening new branches of our school and also by developing web portal to provide our services. Place refers to the physical existence of the service outlet where the customers will come into the direct inter course of the service provider and where services will be delivered by the service provider and received by the customers. Our Finishing school will be situated in the heart of the city. Address: 4th Floor Swapnil Complex, Raj Nagar Extension, Ghaziabad, Uttar Pradesh Location Analysis Reasons for selecting the Location: We have hired the place on rent of Rs.4500 per sq ft. The reasons for selecting this place are as follows. Proximity to Customers: Raj Nagar Extension is considered to be both commercial as well as residential area. There are many colleges situated in this area o we will easily get access to our target segments. Transportation Facility: This area has well developed transportation facility with easy and speedy access to various means of transportation like buses, auto-rickshaws etc. Diverse income Groups: This area is considered to be economically developed area we can have access to the customers belonging to diverse income group. Better Infrastructure Low Cost: The infrastructure like access to transportation, energy, lift facility, communication facility is also very good. Rent is also reasonable compare to construction cost of the school in that context it has been selective option to hire the place in this location. Characteristics of Service Outlet Flexibility in Consumption High Flexibility in Production Low Flexibility in consumption: Availability of different timeslots to our customers will make the consumption flexible for them. Flexibility in production: It will be low at the initial level as there are no other branches or franchises of our school so there will be only single place for delivering our services. Once we get established in the market, we are thinking of expanding our business by opening new branches of our school and also by developing web portal to provide our services. The success of any new business entity depends on how well it has been able to create awareness about its products or services in its target segment so as to induce its consumption by customers. Promotion policy of business plays major role in this. Major means of promotion to be used by us are: Advertisement: Newspaper It will be the major mean of advertisement for our finishing school. We will be giving advertisement in, The Times Of India and in Ghaziabad Samachar. Leaflets with newspapers This will be the second mean of advertisement to be used by us wherein the leaflets of our finishing school will be attached with the newspapers. Hoardings We will be hiring the place like Vijay cross road, and Vastrapur for placing our hoardings. It refers to the managing both internal customers that is the human capital of business involved in the service delivering process and external customers those who will actually consume the services. Managing Internal Customers Elements: (1)Recruitment selection: We will be giving recruitment advertisement for faculties, receptionist and peon in The Times of India, Ghaziabad Samachar and Mail Today. . (2)Motivation: The employees will be provided with following monetary and non-monetary benefits like bonus, picnic, and celebration of cultural activities, awards and certificates. Besides we will also follow suggestion box scheme. (3)Team work:- It is the team spirit on the part of the employees which is behind the success of any business entity. The culture of our organization will be such that will help in imbibing this spirit in our employees to provide qualitative service to customers. We will be having a meeting twice in a month to discuss important issues of business. (4)Customer education:- It is necessary for the employees of the organization to know who their customers are, what are their requirements and accordingly deliver the services to give them maximum satisfaction. In our case the major role in service delivering process will be played by counselors and faculties. We will create a kind of environment that updates them about the changing customer requirements continuously like by way of Feedback Form to be filled by our customers who have already availed our services and asking for their suggestion for further improvements. No. of Employees: 12 Official Working Hours: 9:00am-9:00pm Designation No. of employees Working hours Centre Head 1 10:00am 8:00pm Counselors 2 10:00am 8:00pm Faculty Full time = 4 Visiting = 2 As per batch hours Receptionist 1 10:00am 6:00pm Peon 1 9:00am 9:00pm Sweeper 1 9:00am 11:00am 3:00pm 5:00pm Managing External Customers Elements: Characteristic of external customers influencing the Service Provider: Demographic factors like Education and family background, Occupation, Income, attitude aptitude, involvement of customer in the service delivering process, experience of customers, awareness perception has direct influence on the service provider. Awareness, Training Education of customers: The prime work on our part will be to make potential customers aware of our services by using various media like newspapers, hoardings, leaflets etc. Once they approach to our school for inquiry, this task will be handled by our counselors to create in them for joining school and once they join the school then responsibility of their training will be shouldered by our competent faculties. Services being intangible it is difficult to touch, and judge them so it becomes necessary for marketer to tangibalize the intangible so as to provide customers with various clues to make purchase decision. This task is performed by physical evidence. The physical evidences for our services will be as follows:- Name: Grooming Persona Punch Line: THE ULTIMATE FINISHING SCHOOL 3.2 MARKET SURVEY AND ANALYSIS: STEPS (1)Define the Problem Research Objectives: Market research is undertaken to achieve particular objectives by acquiring necessary information. The prime objective of our research is to find out scope and feasibility for establishing Finishing School in Ghaziabad. Other Objectives: To get the information regarding the number of finishing schools existing in the Ghaziabad. To find awareness level of people regarding finishing school. To find the potential market for new finishing school. To find out process of establishing new finishing school. To determine the competitive fees structure to attract maximum customers. (2)Develop Research Plan: Sources of data: Primary data: It is the first hand information collected by the researcher for its research purpose. For us primary sources of data collection were Visit of various Finishing schools People:-We have surveyed 1000 people of Ghaziabad for this purpose. Secondary data: The data collected from external sources where it was already existing for research purpose is known as secondary data like from Newspapers, Magazines, Internet etc. Data collection method Research approach:-Survey Approach Research instrument:-Questionnaires for consumers Sampling Plan: It mainly contains following 3 components. (1)Sample unit: It represents the target population for the survey. We mainly targeted students, corporate executives, and housewives living in Ghaziabad. (2)Sample size: The survey was of 1000 respondents (Male Female) of Ghaziabad city. We bifurcated them based upon their income level and occupation to make sample more representative of population. (3)Sampling Procedure: Convenience Method: We have surveyed conveniently accessible respondents like students of various schools and colleges of Ghaziabad and corporate executives and housewives residing I our nearby area